<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089aba1e145a5422d41b6a_651d7eda5a034c4df4c5f368_64db9cd51230008a949929e9_Putting%252520the%252520Creativity%252520back%252520into%252520Creative%252520(3)%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Putting the Creativity Back into Creative - Investing in your Brand Strategy</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>7 September 2023</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 7 Sept 2023 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Creative campaigns are proven to deliver an <a href="https://www.marketingdive.com/news/influencer-marketing-spurs-11-times-the-roi-over-traditional-tactics/416911/"><strong>ROI 11 times higher</strong></a> than its counterparts - yet with <strong>ever-changing</strong> routes and approaches to advertisement, <strong>when is the right time to inject creativity back into your brand?</strong></p> <p class="gn-reveal">In this virtual session, our experts discuss why so many teams can become complacent about their creative, the self-imposed limits on <strong>when and where to invest in creative outputs</strong> across different elements of your brand strategy, along with practical guidance for <strong>putting creativity front and centre of your marketing activation</strong>.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On the agenda</div> <h4>On the agenda</h4> <ul> <li><strong>What makes a creative campaign 'creative'?</strong> Framing where creativity and 'creative' sits within a typical brand strategy, and why</li> <li><strong>The challenge</strong> Why so many teams struggle to invest in creativity as part of their wider multichannel strategy, and the issues this can cause</li> <li><strong>Investing in creative</strong> The overlooked opportunities to leverage creativity and guidance for reinvigorating your brand strategy with a focus on creative activation</li> <li><strong>Putting creativity into practise</strong> Practical advice for getting more from your creative, getting internal buy-in, demonstrating success, and next steps</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Grace Bilney</span> <span class="gn-speaker__role">Creative Strategist · Redhouse Brand</span> <a href="https://www.linkedin.com/in/grace-bilney/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Immy Ewbank</span> <span class="gn-speaker__role">Digital Strategist · Visualsoft</span> <a href="https://www.linkedin.com/in/immyewbank/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Laura Weldon</span> <span class="gn-speaker__role">Founder and Creative Director · StudioLWD</span> <a href="https://www.linkedin.com/in/laura-weldon-80a04624/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Nick Emmel</span> <span class="gn-speaker__role">Chief Strategy Officer and Co-Founder · Mr.President</span> <a href="https://www.linkedin.com/in/nickemmel/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Simon Long</span> <span class="gn-speaker__role">Global Executive Creative Director · IMA-HOME</span> <a href="https://www.linkedin.com/in/simon-long-546028a/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/round-up-how-to-get-more-from-your-creative-strategy" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: How to Get More from your Creative Strategy</span> <span class="gn-related__excerpt">Agency experts share how to align creative campaigns with business goals, break down silos, and prove ROI on every activation.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/black-friday-and-beyond-investing-in-ecommerce-campaigns-that-deliver" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Black Friday and Beyond - Investing in eCommerce Campaigns that Deliver</span> <span class="gn-related__excerpt">Experts share the full strategy checklist, from creative to conversion, covering common mistakes and best-practice examples for Black Friday</span> </a> </li> <li class="gn-related__item"> <a href="/articles/has-advertising-got-a-new-target-on-its-back-changing-legislation-for-marketing" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Has Advertising Got A New Target On Its Back?</span> <span class="gn-related__excerpt">Agencies face a major shift as Chrome drops cookie tracking. 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