Putting the Creativity Back into Creative - Investing in your Brand Strategy

Creative campaigns are proven to deliver an ROI 11 times higher than its counterparts - yet with ever-changing routes and approaches to advertisement, when is the right time to inject creativity back into your brand?

In this virtual session, our experts discuss why so many teams can become complacent about their creative, the self-imposed limits on when and where to invest in creative outputs across different elements of your brand strategy, along with practical guidance for putting creativity front and centre of your marketing activation.

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On the agenda:

• What makes a creative campaign ‘creative’? – Framing where creativity and ‘creative’ sits within a typical brand strategy, and why

• The challenge – Why so many teams struggle to invest in creativity as part of their wider multichannel strategy, and the issues this can cause

• Investing in creative – The overlooked opportunities to leverage creativity and guidance for reinvigorating your brand strategy with a focus on creative activation

• Putting creativity into practise – Practical advice for getting more from your creative, getting internal buy-in, demonstrating success, and next steps

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Our speakers:

• Grace Bilney, Creative Strategist, Redhouse Brand

• Immy Ewbank, Digital Strategist, Visualsoft

• Laura Weldon, Founder and Creative Director, StudioLWD

• Nick Emmel, Chief Strategy Officer and Co-Founder, Mr.President

• Simon Long, Global Executive Creative Director, IMA-HOME

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Got a specific challenge? This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.