Whether you’re a seasoned expert in PR and media, or a senior leader looking to understand the wider picture for your strategy, this workshop will give you the tools you need to map an intelligent approach to your brand-building.

Building a strong brand is vital for any business looking to increase audience recognition, improve customer loyalty, and elevate brand awareness - but how do you define the right strategy for your business?

In this virtual strategy workshop for in-house communications and brand leaders, our experts explore the evolving dynamics between PR and brand strategies, shedding light on how to frame and invest in both areas in a way that works for your business.

On the agenda:

  • PR and Brand in context – The role of PR in your brand identity - and vice versa - in 2024, and the impact of changing audience behaviour on different businesses.
  • Framing your strategy – How to clarify resource, objectives, and tactics across different streams and stakeholders.
  • PR and Brand in harmony – The key considerations before investing in your own strategy, assessing your activation strategy, and final advice from our experts.

Our speakers:

Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.


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