With podcasting booming, more brands are launching their own shows - but does it really drive business growth? Or is it just hype?
In this virtual session, our experts explore the growing popularity of podcasting amongst brands, the fundamentals of a successful approach to podcasting, along with tips to get the most from your strategy.
Duration: 1 Hour
On the Agenda:
- The Role of Podcasting in Brand Growth: Is it a viable long-term strategy, or a content fad?
- Creating a Branded Podcast That Stands Out: What makes a successful podcast, and how can brands approach production?
- Measuring Success: Beyond downloads - the real KPIs for engagement and impact.
- Distribution & Promotion Strategies: How to get your podcast in front of the right audience.
- Case Studies: Brands that have leveraged podcasting for measurable business results.
Why Attend?
- Expert Insights – Learn from professionals who have built and scaled brand podcasts.
- Data-Driven Approaches – Understand how to track and measure podcast performance.
- Practical Strategies – Walk away with clear next steps on launching or improving your podcast.
- Networking Opportunities – Connect with marketing professionals interested in audio content.
Who Should Attend?
- Brand & Content Marketers
- Growth & Performance Marketers
- Marketing & Comms Teams Exploring Audio Content
- Business Owners Looking to Build a Thought Leadership Platform
Our speakers:
Missed it? Watch the full session playback here
