Market expansion can unlock incredible growth, but only if done right. Without a clear strategy, brands risk high costs, misalignment with local audiences, and wasted resources.

Join us for a practical session where industry experts will share how to identify the right market opportunities, allocate budgets wisely, and launch successfully while minimising risk.

Whether you’re entering a new region, targeting a new customer base, or expanding your product offering, this session will provide essential insights to scale with confidence.

Duration: 1 Hour

On the Agenda:

  • Understanding Market Readiness: How to assess demand before expanding.
  • Budgeting for Growth: Smart strategies to maximise impact with minimal spend.
  • Go-to-Market Execution: Proven tactics for breaking into new regions or audiences.
  • Avoiding Pitfalls: Lessons from brands that got it right (and wrong).
  • Measuring Expansion Success: Tracking ROI and optimising strategies.

Why Attend?

  • Get expert insights from brands and strategists who’ve successfully expanded.
  • Learn cost-effective ways to test and validate new market opportunities.
  • Gain practical strategies to avoid common mistakes and financial waste.
  • Engage in live Q&A and get tailored advice for your expansion challenges.

Who Should Attend?

  • Heads of Marketing & CMOs
  • Growth & Strategy Leaders
  • Business Owners Exploring New Markets
  • Anyone Looking to Scale their Brand Efficiently

Our speakers:

Missed it? Watch the full session playback here

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