Panel Discussion - Where and How to Build a Better Website in 2024

As business owners face low web traffic and conversions in an increasingly competitive landscape - how can a website re-platform help put things right?

In this virtual session, our experts discuss the key factors and options for web re-platforming in 2024, including the benefits - and disadvantages - of various platforms and how to determine what works for each business.

Factors will include (but not be limited to):

• The purpose of the site (shop front, content hub, portal)

• Resource availability and agility vs. depth of technical ability

• The best platforms for data warehousing, integration to CRM, and analytics

• The best platforms for brands looking to consolidate UX across their app and website experience

• Different ways of working with external support, and what to look out for

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On the Agenda:

• Setting the scene – The recent trends and challenges with web platforms in 2023

• Defining your requirements – How your website can best support your business strategy, and what this means for your needs

• What works for you? – The best platforms for integration, analytics, data warehousing, CRMs, flexible builds, and more

• Next steps – What to ask when exploring external support for your web re-platform

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Our speakers:

• Adam Davey, Director of Technology, Candyspace

• Charlie Hartley, CEO & Founder, Impression and Next Chapter

• Gray Dudek, Co-Founder & Digital + Technology Director, Giants&Titans

• Nadine Clark, Strategy Partner, Tangent

• Stuart Manners, Technology and Engineering Leader, Digit

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Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.