In this cross-industry conversation with senior marketing leaders, learn how to save time and money when finding and working with external marketing agencies through proper processes and avoiding common pitfalls.

Finding a marketing agency that ticks all the boxes for your business needs can be overwhelming - from defining what you need in the first place to finding a partner that can embed into your existing business, in-house marketing teams are often left with that 'what if' feeling.

Are you getting the best value for your budget?

Is a better option out there?

In this session with senior marketing leaders, we'll share watertight strategies for making sure you're getting the best outcomes for every stage in the agency appointment process, from initial research to evaluating existing performance.

Meet the Speakers

In this cross-industry conversation, we'll be joined by four outstanding marketing leaders:

Aaron Cole, CMO, THE OUT Powered by Jaguar Land Rover

Andrew Elder, Head of Brand, Policy Expert

Emily Vandervell-Thomas, Head of Marketing and Brand, Fasthosts

Phoebe Ashley, Senior Marketing Manager, Burger & Lobster

Key points on the agenda:

  • Assessing your need – how to know when you should be outsourcing to an agency
  • Running an appointment – what to look out for & running an efficient, effective process
  • Metrics for performance –  benchmarking agency performance & addressing challenges
  • Mutual success – advice for strengthening relationships with your agency partners

Ahead of the Session

This interactive conversation will allow you to ask key questions that shape the session – register below to reserve your place.


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