Modernising Digital Marketing for Legacy Industries

For brands rooted in traditional practices, bringing your digital strategy into the modern day can feel like an insurmountable challenge.

In this virtual session, our expert discuss the common challenges facing marketers within ‘legacy’ brands and industries when it comes to digital performance and online marketing, along with the possibilities for in-house teams to get the ball rolling on a more modern approach to their strategy.

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On the Agenda:

• The challenge – Why certain industries and businesses struggle with maintaining a competitive edge online – and what this means for your marketing strategy

• Exploring the options – From websites to data and analytics, we’ll highlight some of the overlooked opportunities to modernise your digital strategy

• Framing your strategy – The major considerations when defining what you need to prioritise for your own organisation before investing further

• Maintaining modernity – Building a sustainable process for continuously improving your strategy, demonstrating ROI, and investing in resource

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Our speakers:

• Nick Hayhoe, SEO Consultant, Fountain Partnership

• Rob Dando, Managing Director and Co-founder, Finally Agency

• Jordan Brownlie, Brand Partnerships Manager, GO!

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Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.