In this workshop for in-house marketing leaders looking to up the ante on their social media strategy, our experts are sharing the latest opportunities and best practise guidance for getting more from the new era of social across your platforms.

With 60% of the global population now using social media, and new platforms such as Threads and TikTok taking the market by storm with record-breaking user growth rates - is your social strategy up to speed?

In this virtual session, our experts discuss where social media ‘fits’ as part of a wider marketing strategy right now, the differing platforms, opportunities and challenges they present, along with key considerations for in-house teams looking to get more from their social activation in 2024.

On the agenda:

  • The latest updates – The broader themes we’re seeing across the social media world, and what it means for different strategies and objectives
  • Framing your social channels in 2023 – The ‘purpose’ of social media marketing as a tool for communications, brand awareness, audience nurture, and more
  • Challenges and opportunities – The major mistakes and overlooked opportunities for marketers with social media, and key considerations before mapping a new strategy
  • Continuous improvement – How to consistently measure and demonstrate the value of your social media strategy, and what to consider before you invest in expert support

Our speakers:

Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.


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