Investing in PR - Finding your Strategy in 2024

Brand-building, reputation management, and more - with advances in technology, growth of influencer engagement, and rise of social media marketing, the avenues to an effective PR strategy continue to expand in 2024.

In this virtual session for marketing leaders, our experts explore the changes to PR in the last year, changing ideas of what PR entails, and the primary considerations marketing teams need to take into account before activating an effective PR strategy that works in a new landscape.

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On the Agenda:

• Industry changes – The changing definition of what ‘PR’ entails in 2024, and what this means for different businesses

• Risks and opportunities – The impact of these trends, mistakes to avoid, and how to decide on the best opportunities to jump on in 2024 for your brand

• PR in 2024 – Practical guidance for building a modernised PR strategy in the New Year, and what to keep in mind when investing in PR

• Q&A with our experts

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Our speakers:

• Alicia South, Senior Digital PR Manager, Vega

• Hayley Goff, CEO, Whiteoaks

• James Crawford, Managing Director, PR Agency One

• Matt Hartley, Head of Digital PR, Fountain Partnership

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Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.