Investing in PR - Finding a Measurable Strategy for your Business

From data-driven strategies to the growth of influencer engagement, the PR industry continues to rise in 2023 - but what makes an effective, measurable PR strategy for your business.

In this virtual session for marketing leaders, our experts explore the common misconceptions around PR and Communications, how PR as a ‘channel’ fits in amongst other elements of a wider marketing strategy – including how to measure the impact of your PR activation, and ultimately make the case for investing further in 2023.

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On the Agenda:

• PR – Campaigns, channels, and challenges – The common misconceptions about PR in 2023, and how to take realistic stock of where PR ‘sits’ in your strategy

• Measuring the impact – Guidance on taking a more comprehensive understanding of the impact of PR activity on your ROI

• Investing in PR – Key considerations before evaluating where to prioritise investment and resource, and the opportunities available with external support

• Q&As – Your chance to ask our expert panel about the biggest challenges and pressing questions in relation to your own strategy

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Our speakers:

• Hayley Goff, CEO, Whiteoaks International

• James Crawford, Managing Director, PR Agency One

• Joe Norton, Digital PR Strategist, Impression

• Kate Hutchinson, Account Director, Hatch

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Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.