Investing in Long-term Audience Engagement with Creative Storytelling

In this virtual session for marketing and brand leaders, our experts discuss the value of audience re-engagement vs. new audience reach, the most common forms this can take, and the opportunities to re-engage audiences with creative activation - focusing on the power of 'storytelling' for brands.

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On the agenda:

• Re-engagement vs. engagement – The differentiations between first engagements with your audience and continuous re-engagement, and what this means for your business

• Finding your fit - Identifying your own goals, priorities and opportunities in your re-engagement strategy

• Framing your story – The key considerations and best-practise guidance on delivering a strong ‘story’ with your content

• Investing in your story – how and when to make the jump with scaled investment, measuring the value, and planning your output

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Our speakers:

• Susanna Boccaccio Company Director, Brilliant Trees Media

• Jessica Lowes, Head of Marketing & PR, Punch Creative

• Andrew Pamphilon, Director, MGA Group

• Danielle Crossley, Marketing Director, Favoured

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Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.

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