In this leadership strategy workshop, our paid, organic, and inbound experts share how to build a more holistic view of your lead generation strategy – and avoid the common mistakes that could be costing you key insights.
Channels, campaigns, commercials, KPIs - marketers spend an awful lot of time on metrics. Let's ensure we're making the most of them.
In this session for marketing leaders assessing their digital performance metrics, we’ll discuss what goes into a full funnel lead generation effort, the common threads across channels, how to prioritise the right metrics, and ultimately how to drive more valuable learnings from your inbound strategy.
On the agenda:
Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.