Investing in Inbound - A Consolidated Approach to your Lead Generation Strategy

Channels, campaigns, commercials, KPIs - marketers spend an awful lot of time on metrics. Let's ensure we're making the most of them.

In this session for marketing leaders assessing their digital performance metrics, we’ll discuss what goes into a full funnel lead generation effort, the common threads across channels, how to prioritise the right metrics, and ultimately how to drive more valuable learnings from your inbound strategy.

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On the agenda:

• Getting started – Framing your current lead generation efforts, and the building blocks of a more holistic understanding of your performance

• Defining your approach – Common challenges in understanding the success of your lead generation – and how to avoid them

• Driving growth - Practical guidance for updating your lead generation performance, reporting, and processes when it comes to channel activation‍

• Continuous improvement – Refining your lead generation strategy, specialist support, and final considerations for your strategy

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Our Speakers:.

• Dave Karellen, Head of PPC, Dark Horse

• Julia Payne, CEO, Incisive Edge

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Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.