In this workshop for marketing team leaders, our creative and content experts will take you through the questions, considerations, and approaches to building an effective content strategy that works for your resource.

About the session

Content takes time to do right, and that time isn’t always easy to come by. Whether it’s freelance support or in-housed team members, an effective content strategy can often feel like a heavy lift.


In this session for marketing team leaders and management, experts from our agency network will answer your questions around defining and investing in a streamlined content strategy, present common challenges to effective content strategies, and share how to make the most of your resource & budget with a content plan that maximises return.


Key points on the agenda:

  • Finding your fit - Identifying your own goals, priorities and opportunities from your content marketing efforts
  • Framing your resource and expectations for content – in-house vs. outsourced support and streamlining the process
  • Investing in content – how and when to make the jump with scaled investment and output

Our experts

This session will be led by our panel of content experts:

Charlotte Graham-Cumming, CEO, Ice Blue Sky

Chris Mawson, Head of SEO, ICS-digital

Jonathan Branney, Digital Marketing Strategy Director, Banc Digital

Sophie Cartwright, Senior Content Lead, Flaunt Digital

Helene Klaustrup, SEO Director, Anything is Possible

Moderated by Charlotte Boerescu-Kelly, Head of Marketing, GO!

Joining this session

This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.


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