Investing in Content - Finding the Right Strategy for You

About the session
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Content takes time to do right, and that time isn’t always easy to come by. Whether it’s freelance support or in-housed team members, an effective content strategy can often feel like a heavy lift.

In this session for marketing team leaders and management, experts from our agency network will answer your questions around defining and investing in a streamlined content strategy, present common challenges to effective content strategies, and share how to make the most of your resource & budget with a content plan that maximises return.

Key points on the agenda:

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• Finding your fit - Identifying your own goals, priorities and opportunities from your content marketing efforts

• Framing your resource and expectations for content – in-house vs. outsourced support and streamlining the process

• Investing in content – how and when to make the jump with scaled investment and output

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Our experts
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This session will be led by our panel of content experts:

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Charlotte Graham-Cumming, CEO, Ice Blue Sky

Chris Mawson, Head of SEO, ICS-digital

Jonathan Branney, Digital Marketing Strategy Director, Banc Digital

Sophie Cartwright, Senior Content Lead, Flaunt Digital

Helene Klaustrup, SEO Director, Anything is Possible

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Moderated by Charlotte Boerescu-Kelly, Head of Marketing, GO!

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Joining this session

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This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.