About the session
Content takes time to do right, and that time isn’t always easy to come by. Whether it’s freelance support or in-housed team members, an effective content strategy can often feel like a heavy lift.
In this session for marketing team leaders and management, experts from our agency network will answer your questions around defining and investing in a streamlined content strategy, present common challenges to effective content strategies, and share how to make the most of your resource & budget with a content plan that maximises return.
Key points on the agenda:
- Finding your fit - Identifying your own goals, priorities and opportunities from your content marketing efforts
- Framing your resource and expectations for content – in-house vs. outsourced support and streamlining the process
- Investing in content – how and when to make the jump with scaled investment and output
This session will be led by our panel of content experts:
Charlotte Graham-Cumming, CEO, Ice Blue Sky
Chris Mawson, Head of SEO, ICS-digital
Jonathan Branney, Digital Marketing Strategy Director, Banc Digital
Sophie Cartwright, Senior Content Lead, Flaunt Digital
Helene Klaustrup, SEO Director, Anything is Possible
Moderated by Charlotte Boerescu-Kelly, Head of Marketing, GO!
Joining this session
This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.