How do you build cross-channel inbound marketing campaigns that make sense for your audience? In this virtual workshop for marketing leaders, our experts cover the foundations and considerations for investing in a truly effective inbound strategy.

Businesses that engage with audiences across multiple channels see nearly a 90% higher customer retention rate than single-channel efforts, so where do you start with a cross-channel inbound marketing campaign?

In this virtual session, our experts run through the ‘checklist’ of a great inbound campaign - including consistent creative, intelligent cross-channel targeting, SEO, and digital performance - to leave you with a game plan for upping the ante on your strategy.

On the agenda:

  • Why multi-channel touchpoints matter – How audience journeys have changed, and the compounding value of campaigns that reach across these
  • Common challenges – Why effective multi-channel campaigns are so hard to execute, and the core issues that block a strong execution
  • The checklist – The building blocks of a strong cross-channel inbound campaign
  • Continuous improvement – Maintaining a consistent campaign, improving performance, and next steps

Our speakers:

Got a specific challenge? This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.

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