Our free online event features top Marketing and IT leaders sharing their authentic stories on how to de-risk, what it takes to achieve success, what trappings to avoid, and how to spot (plus remedy) the first signs of trouble.

Many web projects frequently end up failing, and the consequences extend far beyond financial losses. Research conducted by McKinsey in 2020 revealed that 17% of large IT projects go so badly, they threaten the very existence of the company.

These failures demoralise employees who have invested their efforts into the project, but they also leave IT and Marketing leaders grappling with nagging questions:

Why am I not seeing the conversions and results that we expected?

What led to the seemingly endless duration of this project?

Why did the cost surpass the initial estimates?

Why do I harbour a sense of frustration towards the agency we carefully selected?

Don’t let this be you.

As part of our STAKD event series, we're bringing together top Marketing and IT leaders at revolutionary brands who went on their own web journeys.

They’ll share their authentic stories on what it takes to achieve success, what trappings to avoid, and how to spot (plus remedy) the first signs of trouble.

You’ve heard it before: If you fail to plan, you plan to fail - so if you’re serious about triumphing in the digital realm, this FREE online event is for you. Join us and our speakers at "How to de-risk your web & digital projects for ultimate success" on Thurs 21st Sept 2023.

Speakers:

  • Janette Fiander, Senior Manager Client Experience and Marketing at HSBC Innovation Banking
  • Richard Adams, Head of Digital Architecture at London North Eastern Railway (LNER) and Consultant Architect at Great British Railways Transition Team (GBRTT)

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