Behind every effective marketing campaign is a well-planned media strategy. Still, with so many options now available - both online and in traditional media - choosing the right channels, publications and messaging for your unique business goals is a challenge in itself.
In this session for marketing team leaders looking to renew or activate a media strategy that's impossible to ignore, we'll go step by step with our media buying and strategy experts to help you craft an informed, up to date, and effective plan for your business.
Key points on the agenda:
- Getting Started - Framing your goals, resource, and capacity to prioritise the right media channels and tactics for your business
- Building your strategy – Opportunities and challenges, common misconceptions, and exploring your options with your media strategy from creative ideation to KPIs and performance
- Executing your strategy – Key considerations, guidance, and best practise for activating a multi-channel media strategy
- The snowball effect – How and when to make the jump with scaled investment, external support, and ROI
This session will be led by our panel of media strategists:
This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.