Getting Ahead - Using Market Analysis to Outpace the Competition

About the Session
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Every business has, at one point or another, run a research project. We know the value that strong data and analysis brings to our businesses – so why do we let this work come to a standstill?

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In this session, our data and research experts will share how to efficiently plan, manage and leverage market analysis to build your business and stand out from the crowd.

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Key points on the agenda:

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• Getting started – Assessing your resource, goal-setting and priorities for analysis

• Finding your fit – Exploring the many forms that market analysis, data and research efforts can take – and how to choose what works for you

• Process and Practise – How to turn learnings from research into actionable strategies for business growth without the common pitfalls

• Measuring success – Evaluating your market analysis strategy and investing in support

Our experts
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This session will be led by our panel of research, data and analysis experts:

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Helen Nuki, Founding Partner, Monkey See

Laura Morris, Customer Director, Trinity McQueen

Lee Davies, Tech Lead, Anything is Possible

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Moderated by Charlotte Boerescu-Kelly, Head of Marketing, GO!

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This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.