Driving Conversions with your Social Media Strategy

In this workshop for marketing leaders looking to effectively activate ‘social selling’, our panel of social media experts are here to cover the state of play for social media as a marketing channel in 2024, the differing platforms, opportunities, and challenges they present, and best practise advice for strategies from UGC to paid partnerships.

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On the agenda:

• The latest in social – The latest trends in how brands are using social platforms like TikTok, Instagram, and more for social selling

• Framing your social channels in 2024 – Balancing community engagement with direct conversion-led tactics, and the options for driving these through your social channels‍

• Challenges and opportunities – The key considerations before investing in social activation, measuring and demonstrating success, and questions from the audience for our panel

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Our speakers:

• Jack Moore, Head of Social, Hatch

• Laura Selby, Director of Digital, If Agency

• Nigel Agius, Head of Performance, Favoured

• Ines Casas, Social Director, eight&four

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Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.