Digital PR - Strengthening your Reputation and Building Trust in 2024

From customer reviews to social media news, your brand’s online reputation matters now more than ever.

In this virtual session, our experts discuss how PR as a discipline has evolved in recent years, and the growing importance of a strong online ‘footprint’ for brands - including how to frame Digital PR within a wider marketing strategy, and ways to tackle common challenges facing in-house teams online.

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On the agenda:

• Why Digital PR matters – How social proof, buyer scrutiny, and social media is impacting brand-audience relationships

• What your ‘digital footprint’ says about your brand – Guidance on taking a more comprehensive understanding of your online reputation

• Common challenges – Best-practise advice for handling common challenges for brands online

• Investing in reputation – Key considerations before evaluating where to prioritise investment and resource, and the opportunities available with external support

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Our speakers:

• Alex Hickson-Burr, Head of Digital PR, TrunkBBI‍

• ‍Hayley Goff, CEO, Whiteoaks International‍

• ‍James Crawford, Managing Director, PR Agency One

• ‍‍Julia Filsell, Head of Digital, Speed Communications‍

• ‍Katy Bloomfield, Managing Director, Definition

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Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.