Differentiation in Category - Building Brand Recognition in 2024

In an increasingly competitive landscape, what makes your business stand out from the crowd?

In this virtual session, our experts discuss the common challenges in-house marketers face when it comes to developing and maintaining a clear ‘point of difference’ in their communication strategy, including how to identify key differentiators, and the opportunities to roll these out as part of a wider marketing or brand strategy.

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On the agenda:

• Differentiation in category – How to define your points of ‘differentiation’ as a brand against your competitors

• Standing out for the right reasons - The common challenges in-house marketers face when it comes to developing and maintaining a clear ‘point of difference’ in their communication strategy

• Driving recognition with your USP – How different brands and industries can address these key points of difference across different stages of the user journey

• Next steps – Measuring ROI, continuous improvement, and building brand recognition for long-term value

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Our speakers:

• Ben Marshall, Creative Director, Jaywing

• Dom Roe, Head of Planning, Recipe

• Helen Hudson, Co-Founder & Managing Director, HUB

• Lauren Castagni Mote, Senior Head of Insight & Strategy, Enjoy Digital

• Ranzie Anthony, CEO, Athlon

• Steve Stokes, Co-Founder & Planning Partner, Dog Cat & Mouse
  

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Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.