From customer research to building differentiators into your wider strategy, in this workshop for in-house leaders, our customer, creative, and branding experts address some of the most common challenges of building brand recognition in 2024.

In an increasingly competitive landscape, what makes your business stand out from the crowd?

In this virtual session, our experts discuss the common challenges in-house marketers face when it comes to developing and maintaining a clear ‘point of difference’ in their communication strategy, including how to identify key differentiators, and the opportunities to roll these out as part of a wider marketing or brand strategy.

On the agenda:

  • Differentiation in category – How to define your points of ‘differentiation’ as a brand against your competitors
  • Standing out for the right reasons - The common challenges in-house marketers face when it comes to developing and maintaining a clear ‘point of difference’ in their communication strategy
  • Driving recognition with your USP – How different brands and industries can address these key points of difference across different stages of the user journey
  • Next steps – Measuring ROI, continuous improvement, and building brand recognition for long-term value

Our speakers:

Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.

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