In this workshop for in-house B2C leaders, our experts discuss the latest innovation in product design and packaging, including how to assess and refresh your physical/visual branding to make your products work harder.

Over 70% of consumers say that a product's packaging and design influences their buying decisions - so, how could your packaging bring your brand to life?

In this virtual session, we cover the latest trends in product and packaging design across a range of sectors, discuss the key relationship between your wider USP and your physical products, and how to tackle some of the largest challenges when it comes to refreshing your own packaging and visual brand.

On the Agenda:

  • What’s changing? – The latest trends and updates in the world of product and packaging in a competitive online and offline landscape
  • Design vs. Brand – How your brand strategy connects into your visual packaging and design
  • Design that delivers – Best-practise examples of outstanding packaging, and the Do's and Don't of a creative refresh for your packaging
  • Q&As – Our experts tackle the largest practical challenges and considerations when it comes to a packaging refresh for your brand

Our speakers:

Got a specific challenge? This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.


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