Deep Dive - Don't let a Financial Crisis go to Waste - 3 Brand Principles to Navigate the Recession

In this interactive deep dive session, GO! Network members Drummond Central share how marketers can navigate the recession, turn it to their advantage, and recover faster with 3 key principles - that are easier said than done.

31

Jan

Tue

,

31

Jan 2023

9:30 am

Virtual Session

Event Expired

31

Jan

Tue

,

31

January 2023

9:30 am

Virtual Session

Deep Dive

How marketers can navigate the recession and how brands can turn it to their advantage and recover faster by following a few (admittedly difficult) principles:

📢 When other brands cut spend and go quiet, your brands’ voice will be heard even more clearly.

📈📊Using the decades of data and evidence that we have to demonstrate the need to continue investing in marketing and advertising.

💸🤑Speak CEO and CFO by talking about business outcomes rather than stuff they don’t care about or understand (CTRs for example). Set objectives, measure, and report on what matters most.

⚡️Be. More. Creative.

Creativity amplifies effectiveness by a factor of x11. After brand size it’s the most profitable weapon a marketer has. So don’t produce shit, mediocre work.

This session is free to join, but spaces are limited - reserve your space below, and we'll confirm your invitation as soon as registration is open.

REGISTER NOW

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