Creating Effective Attribution Models for App Marketers that Thrive in the Privacy-First era

GO! Network ‘Deep Dives’ are a chance for our community to drill down into specialist areas of their strategy, with support from our Network members.

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The push for privacy in the digital industry means it's harder to attribute your advertising activity. In this 1-hour Deep Dive with GO! Network Members M&C Saatchi Performance, learn how to adapt your measurement strategy so you can understand the impact of digital spend, and drive stronger performance for your business.

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In this personalised session for marketing leaders looking to boost their channel performance, you'll learn:

• Why delivering attribution has changed in the privacy-first age, and the impact this will have on your digital campaigns

• The solutions mobile measurement partners have created, including their own unique identifiers

• Which mobile partners can work best for you, as recommended by the experts

• How to switch your wider marketing strategy from deterministic to more contextual advertising, and the channels you can take advantage of

• How to aggregate your performance media to evaluate success

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This session is free to join, but spaces are limited - register below to confirm your space!