Building a Brand with Impact - Investing in Awareness Channels

Whether you’re currently considering activating a new brand awareness strategy, or you’re reassessing your existing strategy, this workshop led by our branding experts will explore common perceptions of risks and opportunities in 'traditional' channels.

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Join us for this interactive workshop and explore the practical steps needed to build awareness channels into your integrated marketing strategy, measure success, and ultimately build a brand with impact.

Key points on the agenda:

• Framing ROI and performance metrics on channels like TV, print media, radio, OOH and more

• What to consider when investing in ATL or ‘traditional’ marketing channels

• How to invest in awareness channels that work with your resource

• Integrating awareness channels into your wider strategy

• Real use cases of integrated ‘traditional’ and ‘digital’ marketing campaigns

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OUR EXPERTS
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This session will be led by branding and awareness experts within our network:

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Aaron Wells, Strategy Director, Big Cat

Christine Colbert, MD, House Creative

Naeem Alvi-Assander, Founder, Notepad

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Moderated by Charlotte Boerescu-Kelly, Head of Marketing, GO!

This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.

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