In this workshop for in-house marketing leaders, our paid and organic search experts share the opportunities for an integrated search strategy that re-engages your audiences.
With data and audience journeys being more complex than ever, the role of the ‘consideration’ stage is crucial - so how can integrating your paid and organic search strategies help?
In this virtual session, our experts discuss the growing significance of the consideration stage during the audience journey, how both paid and organic search can support stronger brand consideration, and where external support can help in-house teams get more from an integrated strategy.
On the Agenda:
Got a specific challenge? This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.