In this limited deep-dive for Content, eComm, and Performance marketing leaders, GO! Network members Toucan Ecommerce take you through an introduction to Amazon advertising before diving into the detail of an effective strategy.

GO! Network ‘Deep Dives’ are a chance for our community to drill down into specialist areas of their strategy, with support from our Network members.

In this Deep Dive for eComm, Performance, Content and Digital marketing leaders, GO! Network Members Toucan Ecommerce are sharing a comprehensive guide to Amazon advertising. 

From ad types to strategy and the latest guidance on budgets, this 45 minute session will cover:

  • Ad types and targeting - The Amazon advertising platform, exploring different Amazon ad types, and targeting on Amazon
  • Planning your campaign: Campaign types and their uses, how to set your goals and KPIs, budgets, and the seasonal considerations you need to know.

Speakers:

Please note: This 1-hour workshop is free to attend, but space is limited- if you'd like to join, please submit your registration below, and the team will confirm shortly!

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