Despite it being a crucial part of growing any business, a number of agencies struggle to dive into and understand the best approach to pricing. This means that, more often than not, successful smaller agencies don't yet have the right structure and fees in place to maximise profit. In this session, the Wow company will be sharing their insights from their annual Benchpress survey to help guide your agency on the right pricing structures to increase your profit.
Key points on the agenda:
- Pricing (and winning) the right type of work for your agency
- Hourly rates - best practise advice
- Guidance from the top 10% of agencies on how they price for profitability.