In this session for marketing, customer and digital leaders looking to nurture their audience path to purchase, our experts share how to navigate seamless buying experiences for higher-value products.

The modern buyer's journey has shifted in the last year with an emphasise on the use of social media during the consideration stage and an ever-rising preference of online purchases.

In this virtual session, our experts discuss the change in buyer journeys - particularly in the context of high-value offerings, the differences in impact for businesses looking to sell software, subscription, and non-physical products against the standard high-value purchase, including the key elements of a successful buying journey across UX, audience nurture, retargeting, and customer communication.

On the agenda:

  • Changing trends – How the increasing complexity of buyer journeys impacts conversion to sale of higher-value products
  • The building blocks – The core elements of a strong path to purchase
  • Seamless paths to purchase – The key considerations, common challenges, and best practise advice for boosting your buyer’s journey
  • Measuring success – Considerations for a sustainable process, demonstrating value, and next steps

Our speakers:

Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.

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