In this session for marketing, customer and digital leaders looking to nurture their audience path to purchase, our experts share how to navigate seamless buying experiences for higher-value products.
The modern buyer's journey has shifted in the last year with an emphasise on the use of social media during the consideration stage and an ever-rising preference of online purchases.
In this virtual session, our experts discuss the change in buyer journeys - particularly in the context of high-value offerings, the differences in impact for businesses looking to sell software, subscription, and non-physical products against the standard high-value purchase, including the key elements of a successful buying journey across UX, audience nurture, retargeting, and customer communication.
On the agenda:
Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.