Marketing+
The modern buyer's journey has shifted in the last year with an emphasise on the use of social media during the consideration stage and an ever-rising preference of online purchases.
In this virtual session, our experts discuss the change in buyer journeys - particularly in the context of high-value offerings, the differences in impact for businesses looking to sell software, subscription, and non-physical products against the standard high-value purchase, including the key elements of a successful buying journey across UX, audience nurture, retargeting, and customer communication.
On the agenda:
- Changing trends – How the increasing complexity of buyer journeys impacts conversion to sale of higher-value products
- The building blocks – The core elements of a strong path to purchase
- Seamless paths to purchase – The key considerations, common challenges, and best practise advice for boosting your buyer’s journey
- Measuring success – Considerations for a sustainable process, demonstrating value, and next steps
Our speakers:
- Felix Billson, Chief Marketing Officer, Moot
- Sean Giles, Growth Director, WebBox
- Amy Naughton, Director of Client Services, Jaywing
Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.
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