The modern buyer's journey has shifted in the last year with an emphasise on the use of social media during the consideration stage and an ever-rising preference of online purchases.
In this virtual session, our experts discuss the change in buyer journeys - particularly in the context of high-value offerings, the differences in impact for businesses looking to sell software, subscription, and non-physical products against the standard high-value purchase and the key elements of a successful buying journey across UX, audience nurture, retargeting, and customer communication.
On the agenda:
- Changing trends – How the increasing complexity of buyer journeys impacts conversion to sale of higher-value products
- The building blocks – The core elements of a strong path to purchase
- Seamless paths to purchase – The key considerations, common challenges, and best practise advice for boosting your buyer’s journey
- Measuring success – Considerations for a sustainable process, demonstrating value, and next steps
Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.