Your PPC strategy shouldn’t exist in a vacuum. In this expert-led session, we cover how to leverage insights from your PPC campaigns to support both your wider marketing strategy, and your business as a whole.

With PPC efforts generating an average ROI of 200%, the challenge many marketers are facing this year is not so much in ‘doing it right’, but rather in squeezing the most value out of what they do.

In this virtual session, our experts share the foundations of a healthy PPC strategy - including common mistakes to avoid, and key ways that you can leverage PPC insights to support your wider marketing - and business - strategy. From supporting your SEO activity to driving stronger customer insights, along with building brand reputation and lower-intent awareness through always-on PPC.

On the agenda:

  • Getting started – What you need for a healthy PPC strategy to build valuable insights from
  • Understanding the value – The overlooked benefits of PPC strategies, and common misconceptions
  • Making PPC work harder – Where and how to apply insights from your PPC work across your business and wider marketing strategy
  • Measuring success – Considerations for a sustainable process, demonstrating value, and next steps

Our speakers:

Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.


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