<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dca3e4e7526601c5b652_17.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Why Branding Matters, and How to Set up a Strong Brand Identity - A Toucan and Amazon Ads Webinar</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>29 September 2022</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 29 Sept 2022 · 11:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Presented in partnership with Amazon Advertising, this is a thirty minute webinar followed by a fifteen minute Q&A.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/standing-out-from-the-market-with-visual-branding" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Standing Out from the Market with Visual Branding</span> <span class="gn-related__excerpt">Assess your identity&#39;s impact, build consistency across digital and offline, and avoid common mistakes when running a visual brand update pr</span> </a> </li> <li class="gn-related__item"> <a href="/articles/amazon-seller-elevate-your-amazon-success" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Amazon Seller: Elevate Your Amazon Success 🥇</span> <span class="gn-related__excerpt">Free recorded webinar from Venture Forge covers marketplace expansion, sales growth, and expert tactics to help Amazon sellers at every stag</span> </a> </li> <li class="gn-related__item"> <a href="/articles/building-and-nurturing-authentic-brand-loyalty-with-your-audience" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Building and Nurturing Authentic Brand Loyalty with Your Audience</span> <span class="gn-related__excerpt">Brands with strong loyalty grow revenue 2.5x faster. Discover what most agencies get wrong and how to build authentic audience connections t</span> </a> </li> <li class="gn-related__item"> <a href="/articles/investing-in-talent-finding-the-right-talent-and-engagement-strategy-for-you" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Finding the right talent attraction and engagement strategy for your business</span> <span class="gn-related__excerpt">Build a talent strategy that works for your agency. This workshop covers employer branding, recruitment, and retention in one framework.</span> </a> </li> </ul> </aside>