<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ac05ebe0c98c7daae05_651d7ee0405d521348cf4033_6304969d8cdb0f3f5486f88f_Event%252520Headers%252520-%252520August%252520and%252520September%252520(3)%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">UX 101 - Optimizing and Updating Your Platforms for Better CRO</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>8 September 2022</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 8 Sept 2022 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">We all love lead generation - but is your website's UX&nbsp;letting you down?</p> <p class="gn-reveal">In this free workshop for marketing leaders, our experts will discuss how your industry, audience, and platforms can impact your CRO, real examples of how improved UX can drive better CRO, and what you need to consider to pinpoint the areas of improvement available to your brand.</p> <p class="gn-reveal">We'll cover:</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>What you'll cover in this session.</h4> <ul> <li><strong>Getting Started.</strong> The impact of your UX on CRO, and what could be going wrong in your user journeys.</li> <li><strong>Building your Strategy.</strong> Common challenges, how to avoid them, and what to consider for a best-practise approach.</li> <li><strong>Investing in your UX.</strong> How to pinpoint the challenges and opportunities facing your business, and when to invest in external support to drive ROI for your efforts.</li> </ul> </aside> <p class="gn-reveal">Got a specific challenge? This limited workshop session will allow you to ask key questions that shape the conversation, register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/how-to-get-the-best-out-of-google-analytics-4" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">How to Get the Best out of Google Analytics 4</span> <span class="gn-related__excerpt">GA4 replaces Universal Analytics with a new data model. This session covers GA4 reporting, user tracking, and why stronger analysis leads to</span> </a> </li> <li class="gn-related__item"> <a href="/articles/making-the-most-of-your-social-strategy-new-opportunities-to-engage" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Making the Most of your Social Strategy - New Opportunities to Engage</span> <span class="gn-related__excerpt">Platform updates, common mistakes, and ROI measurement across channels, all covered in this agency-focused workshop. Recording available now</span> </a> </li> <li class="gn-related__item"> <a href="/articles/101-ways-to-get-more-from-your-ppc-strategy-in-2024" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">101 Ways to Get More from your PPC Strategy in 2024</span> <span class="gn-related__excerpt">Avoid common PPC mistakes and unlock campaign insights that power SEO, brand awareness, and customer intelligence across your full agency of</span> </a> </li> <li class="gn-related__item"> <a href="/articles/round-up-5-common-mistakes-to-building-your-brands-online-reputation---and-how-to-tackle-them" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: 5 Common Mistakes to Building your Brand’s Online Reputation - and How to Tackle them</span> <span class="gn-related__excerpt">Agency experts pinpoint the costliest Digital PR pitfalls, from wrong influencer picks to internal resource gaps, and share how to fix each </span> </a> </li> </ul> </aside>