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<span class="gn-kicker"><span class="dot"></span>Event · Expression</span>
<h1 class="gn-title">Using biases within your digital marketing to grow conversions up to 89%</h1>
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<strong>The GO Network</strong>
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<span>26 September 2024</span>
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<span>1 min read</span>
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<span class="gn-event-meta__label">When</span>
<span class="gn-event-meta__value gn-date">Thu, 26 Sept 2024 · 10:00</span>
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<span class="gn-event-meta__label">Where</span>
<span class="gn-event-meta__value">Online</span>
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<span class="gn-event-meta__label">Status</span>
<span class="gn-event-status gn-event-status--recording">Past · Recording</span>
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<p class="gn-lede gn-reveal">In this webinar hosted by Network members <a href="https://www.libertymarketing.co.uk/" target="_blank"><strong>Liberty Marketing</strong></a>, you'll discover:</p>
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<div class="gn-callout__label">What this means for you</div>
<h4>What you'll discover in this webinar.</h4>
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<li><strong>Digital touchpoints drive switching.</strong> How digital touchpoints like display ads, YouTube, search, and social sway up to 89% of consumers to switch their preferred financial brand.</li>
<li><strong>Cognitive biases that convert.</strong> The cognitive biases that are most effective at winning over customers in the convoluted path to conversion.</li>
<li><strong>Practical tips across channels.</strong> Practical tips for supercharging your financial brand by leveraging these biases across channels and throughout the winding road to purchase.</li>
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<p class="gn-reveal"><em>This event is hosted by a member of our Agency Network - to register for free submit the form to the right and we'll confirm your registration with the agency.</em></p>
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