<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ac085e9807fd50edb26_651d7edf66f052ea150a7a5b_61309349f1ccb86164e95499_Blog%252520covers%252520(6).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Using analytics and tracking to increase client return - and spend</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>1 December 2021</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Wed, 1 Dec 2021 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">In this session, our analytics and tracking partners eSales Hub will show you how to analyse the journey of each lead and how to ensure what is being done by both sides is driving as much return as possible for your clients spend.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Key points on the agenda:</h4> <ul> <li><strong>Maximise your client's media budget.</strong> Track which leads are converting to drive as much return as possible.</li> <li><strong>Demonstrate your strategy is working.</strong> Highlight what is happening to the leads you are driving.</li> <li><strong>Add value to your client relationship.</strong> Deliver 'above and beyond' process improvement and insights.</li> </ul> </aside> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/finding-the-conversions-you-dont-know-youre-losing-with-sales-attribution" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Finding the conversions you don&#39;t know you&#39;re losing with sales attribution</span> <span class="gn-related__excerpt">This workshop with E-Sales Hub shows agencies how to track every lead, cut wasted media spend, and find the conversion gaps hiding in your p</span> </a> </li> <li class="gn-related__item"> <a href="/articles/identifying-lost-opportunities-in-your-marketing-sales-process-with-call-analysis" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Spotlight: Tracking conversions and boosting your spend with Call360</span> <span class="gn-related__excerpt">Stop leads falling through the cracks. This Call360 session shows agency ops and sales leaders how to maximise media budget, track unconvert</span> </a> </li> <li class="gn-related__item"> <a href="/articles/offline-to-online-tracking-attribution-finding-lost-conversions-with-esales-hub" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Offline to Online Tracking &amp; Attribution - Finding lost conversions</span> <span class="gn-related__excerpt">Call analytics reveals which leads convert and where spend is wasted, so agencies can align teams and stop leads falling through the cracks.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/traditional-medias-last-stand-how-to-make-it-work-in-the-modern-world" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Traditional Media&#39;s Last Stand: How to Make it Work in the Modern World</span> <span class="gn-related__excerpt">Print, TV, radio, and outdoor still deliver. This workshop shows agencies how to blend traditional channels with digital for stronger ROI.</span> </a> </li> </ul> </aside>