<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ac0282bba53ef20fe1c_65bbb982ebb8185f6adeb03f_Event%2520Headers%2520%2520(1)%2520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Unlocking Retail Growth in 2024 – Google Shopping PMAX &amp; Beyond</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>8 February 2024</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 8 Feb 2024 · 11:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">In this interactive session, Network members <a href="https://www.summit.co.uk/" target="_blank"><strong>summit</strong></a> address how the tough economic outlook, <strong>changing customer behaviour and tightening privacy regulation</strong> will all pose challenges for retailers this year. More than ever before, digital teams will be charged with finding efficiencies and <strong>driving incremental growth</strong> in an ever competitive marketplace.</p> <p class="gn-reveal">With Google Shopping accounting for <strong>upwards of 80% of UK retail digital advertising spend</strong>, we'll be focusing specifically on how you can unlock new levels of performance in this channel. From PMAX adoption to Local Inventory Ads, and innovative feed management, we'll share the playbook for <strong>achieving record paid search results in 2024</strong>.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What you'll learn</div> <h4>What you'll learn:</h4> <ul> <li><strong>How to think omnichannel in 2024.</strong></li> <li><strong>Putting 1st party data at the heart of your paid search strategy.</strong></li> <li><strong>How to incorporate margin data &amp; optimise for profit in Google Shopping.</strong></li> <li><strong>The path to PMAX adoption.</strong></li> <li><strong>How to leverage Local Inventory Ads (LIAs).</strong></li> <li><strong>Enhanced conversions &amp; consent mode</strong> – everything you need to know.</li> <li><strong>The importance of a robust CSS &amp; feed optimisation stack.</strong></li> <li><strong>How these specific strategies and techniques are driving record performance for leading UK retailers.</strong></li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Jade Dudley</span> <span class="gn-speaker__role">Industry Manager (Retail) · Google</span> <a href="https://www.linkedin.com/in/jade-dudley-baa44b55/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Dora Hallett</span> <span class="gn-speaker__role">Senior Paid Strategist · Summit</span> </div> </div> </div> </div> <p class="gn-reveal"><em>Jade is responsible for some of Google's largest advertisers in the UK retail sector. Jade is experienced in delivering client digital transformation, helping retailers adopt the latest technologies and drive growth through the Google advertising ecosystem. She is most excited by the opportunity AI represents for marketeers, reimaging how we connect with customers in new and exciting ways.</em></p> <p class="gn-reveal"><em>Dora has 10 years' experience driving paid search performance for some of the world's biggest retailers. Defining ROI-driven strategy, driving adoption of the latest technologies and constantly optimising for incremental growth, Dora's insight proves invaluable for retailers who want the most from their paid search performance.</em></p> <p class="gn-reveal"><em>This event is hosted by a member of our Agency Network - to register for free, please visit the event page </em><a href="https://app.livestorm.co/summit/unlocking-retail-growth-in-2024-google-shopping-pmax-and-beyond?utm_source=Go" target="_blank"><strong><em>here</em></strong></a><em>, or submit the form to the right and we'll confirm your registration with the agency.</em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/next-generation-paid-social---the-ai-and-data-impact" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Next Generation Paid Social - The AI and Data Impact</span> <span class="gn-related__excerpt">Experts from Reddit, TikTok, and Tug cover cookie deprecation, 1st-party data, and deep learning to sharpen your cross-platform paid social </span> </a> </li> <li class="gn-related__item"> <a href="/articles/driving-business-growth-in-finance-services-through-ppc-in-2024" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Driving Business Growth in Finance Services through PPC in 2024</span> <span class="gn-related__excerpt">Balance shares paid media strategies to stretch your FS budget, outpace big-brand rivals, and use AI optimisation in a cookie-less landscape</span> </a> </li> <li class="gn-related__item"> <a href="/articles/beyond-the-screen-unlocking-the-power-of-tv-maximising-performance-via-digital-channels" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Beyond the Screen: Unlocking the Power of TV &amp; Maximising Performance via Digital Channels</span> <span class="gn-related__excerpt">Specialists from Vega break down 2024 TV trends, data targeting shifts, and how to capture TV-driven demand to cut CPCs and CPL across digit</span> </a> </li> <li class="gn-related__item"> <a href="/articles/cookie-deprecation-and-data-strategy" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">First-Party Data in GA4: Staying Ahead after Google’s Cookie U-Turn</span> <span class="gn-related__excerpt">Google&#39;s third-party cookie reversal doesn&#39;t end privacy pressures. 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