<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dca2e2f4fbefeb53f5c1_eventbrite-header-image.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Unlocking Exponential Growth through Breaking Stereotypes and Optimising Creative and Media</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>26 June 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Wed, 26 Jun 2024 · 09:30</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">As a leading provider of high-quality escorted tours and cruises, <strong>Riviera Travel</strong> faced the daunting challenge of standing out in a fiercely competitive industry.</p> <p class="gn-reveal">In this <strong>1-hour</strong> session, <strong>Sarah Fowler</strong>, Marketing Director of <strong>Riviera Travel</strong> will be sharing how through a strategic brand transformation and innovative media initiatives, they not only met ambitious growth targets but exceeded expectations, charting a new course for success.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What you will learn</div> <h4>Unlocking growth through smarter creative and media</h4> <ul> <li><strong>Craft your story for boomers.</strong> How to craft your story for boomers.</li> <li><strong>Clever production tactics.</strong> Clever production tactics to save time and money.</li> <li><strong>Media planning.</strong> Media planning to get the best results out of creative.</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Sarah Fowler</span> <span class="gn-speaker__role">Marketing Director · Riviera Travel</span> <a href="https://www.linkedin.com/in/sarahannefowler/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Tim Clyde</span> <span class="gn-speaker__role">Co Founder · Kitchen</span> <a href="https://www.linkedin.com/in/tim-clyde-a630163/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Dom Randle</span> <span class="gn-speaker__role">Director · Running Total Media</span> <a href="https://www.linkedin.com/in/dominic-randle-688b58128/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Vaila Robertson</span> <span class="gn-speaker__role">Head of Strategy · Kitchen (host)</span> <a href="https://www.linkedin.com/in/vaila-robertson-76101718/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal"><em>This event is hosted by a member of our Agency Network - to register for free, please visit the event page </em><a href="https://www.eventbrite.co.uk/e/unlocking-exponential-growth-through-breaking-stereotypes-and-optimising-creative-and-media-tickets-906065685857?aff=oddtdtcreator" target="_blank"><strong><em>here</em></strong></a><em>, or submit the form to the right and we'll confirm your registration with the agency.</em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/against-the-grain-gousto" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Against the Grain: Gousto</span> <span class="gn-related__excerpt">Katie Rosen reveals how Gousto&#39;s in-house creative team drives audience growth, brand loyalty, and the thinking behind the Steal the Show ca</span> </a> </li> <li class="gn-related__item"> <a href="/articles/driving-business-growth-for-your-beauty-brand-through-paid-media---free-webinar" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Driving business growth for your beauty brand through paid media - 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