<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089abf56751ff467d2ceab_651d7edfd9e77cd4f8bd4db5_63341f7d42637d2514eb8159_Event%252520Headers%252520-%252520August%252520and%252520September%252520(10)%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Unleashing Your Product&#39;s Potential With A &#39;Social Media Launch&#39;</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>11 October 2022</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Tue, 11 Oct 2022 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal"><em>The GO Network 'Deep Dives' are a chance for our community to drill down into specialist areas of their strategy with support from our Network members.</em></p> <h2 class="gn-reveal">About the Session</h2> <p class="gn-reveal">A well-executed social media launch of your product can cause interest and sales to skyrocket like little else. However, the prospect of your first major launch can be daunting.</p> <p class="gn-reveal">In this fireside chat with The GO Network members <strong>KOMI group</strong> and long-term client through GO!, <strong>Swan Products</strong>, B2C marketing leaders will get the chance to learn exactly what goes into a 'social media launch', the outcomes, and first-hand experiences of a retail brand's transition into the social space.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On the agenda</div> <h4>What you'll cover in this session</h4> <ul> <li><strong>The background of KOMI group and their work with Swan Products.</strong></li> <li><strong>An introduction to the current 'state' of social media for retail, FMCG, and consumer brands.</strong></li> <li><strong>Real life examples of social media launches,</strong> challenges, and key learnings.</li> <li>Answering your questions about social launches of your product, <strong>and how to make it work for you.</strong></li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Andrew Trotman</span> <span class="gn-speaker__role">CEO · KOMI Group</span> <a href="https://komi.group/" class="gn-speaker__link" target="_blank">KOMI Group →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">David Foulstone</span> <span class="gn-speaker__role">Marketing Director · Swan Products</span> <a href="https://shop.swan-brand.co.uk/" class="gn-speaker__link" target="_blank">Swan Products →</a> </div> </div> </div> </div> <p class="gn-reveal"><strong><em>Please note:</em></strong> <em>This 1-hour workshop is free to attend, but space is limited. If you'd like to join, please submit your registration below, and the team will confirm shortly!</em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/agency-growth-series-building-a-better-agency" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Agency growth series - Building a better agency</span> <span class="gn-related__excerpt">Now Next Why&#39;s former founders share diagnostics, end-to-end tools, and proven frameworks to unlock your agency&#39;s true business potential.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/share-your-expertise-panel-opportunity-12th-february-2026" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Share your Expertise: Panel Opportunity 12th February 2026</span> <span class="gn-related__excerpt">The GO Network is seeking senior agency leaders for a virtual panel on 12 February 2026. 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