<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089abf0b99531c5f539758_651d7edf5cc43ebdefc70f8c_629f6678bb6d1e094fcc05eb_June2022webinar_purple.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Turning one-time buyers into returning customers by Daydot</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>29 June 2022</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Wed, 29 Jun 2022 · 10:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">While it's great to always strive to acquire new customers, there is a huge untapped opportunity with one-time buyers.</p> <p class="gn-reveal">With speakers from <strong>MPP Global, The National Deaf Children's Society and Glassbox</strong>, this session from The GO Network members Daydot brings an exciting panel discussion, touching on a number of key channels to turn your one-time buyers into repeat customers.</p> <p class="gn-reveal">This session will explore:</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>This session will explore:</h4> <ul> <li><strong>Subscription retention strategies.</strong></li> <li><strong>User journey analysis.</strong></li> <li><strong>Customer lifetime value.</strong></li> <li><strong>Digital optimisation.</strong></li> <li><strong>Personalisation.</strong></li> <li><strong>The omni-channel sales journey.</strong></li> </ul> </aside> <p class="gn-reveal">...and much more</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/smarter-not-harder-driving-stronger-data-and-insights-from-your-marketing-strategy" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Driving Stronger Data and Insights from your Marketing Strategy</span> <span class="gn-related__excerpt">Agency experts share how to frame, translate, and automate analytics, turning overwhelming data into strategy-shaping insights that prove ch</span> </a> </li> <li class="gn-related__item"> <a href="/articles/missed-personalisation-opportunities-you-dont-even-know-youre-making" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Using personalisation to enhance digital performance</span> <span class="gn-related__excerpt">Webeo&#39;s findings from the B2B Marketing Personalisation Report become real-world benchmarks. See how your omni-channel strategy compares and</span> </a> </li> <li class="gn-related__item"> <a href="/articles/deep-dive-ecommerce-website-optimisation-with-daydot" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Deep Dive - eCommerce Website Optimisation with Daydot</span> <span class="gn-related__excerpt">Daydot&#39;s roundtable covers paid media symmetry, mobile-first design, and psychological pricing, with real case studies to boost revenue and </span> </a> </li> <li class="gn-related__item"> <a href="/articles/the-a-z-of-customer-excellence" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The A-Z of Customer Excellence</span> <span class="gn-related__excerpt">Build a CX strategy that turns clients into advocates. Covers journey mapping, UX, comms and cross-business buy-in to drive agency growth an</span> </a> </li> </ul> </aside>