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<span class="gn-kicker"><span class="dot"></span>Event · Expression</span>
<h1 class="gn-title">'Traditional' or 'Digital' PR - Finding a Strategy that Works for you</h1>
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<strong>The GO Network</strong>
<span class="pip"></span>
<span>21 July 2022</span>
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<span>1 min read</span>
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<span class="gn-event-meta__label">When</span>
<span class="gn-event-meta__value gn-date">Thu, 21 Jul 2022 · 09:00</span>
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<span class="gn-event-meta__label">Where</span>
<span class="gn-event-meta__value">Online</span>
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<span class="gn-event-meta__label">Status</span>
<span class="gn-event-status gn-event-status--recording">Past · Recording</span>
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<p class="gn-lede gn-reveal">As recent debates on the relevancy of traditional PR continue, are marketers missing the point?</p>
<p class="gn-reveal">Whether you're currently considering activating a new PR strategy, or you're reassessing an existing one, our PR experts will share the <strong>latest trends, challenges, and tactics that you need to know</strong> for a modernised PR strategy that builds your brand.</p>
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<div class="gn-callout__label">What this means for you</div>
<h4>Key points on the agenda:</h4>
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<li><strong>Changing trends.</strong> 'Traditional' vs. 'Digital' PR</li>
<li><strong>Getting started.</strong> Framing ROI and performance metrics, goals and wider strategy</li>
<li><strong>Building your strategy.</strong> What to consider when investing in either traditional or digital PR and identifying channels that work with your resource</li>
<li><strong>Measuring success.</strong> Integrating traditional and digital PR channels into your wider strategy, optimising your efforts, and when to take the next step</li>
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<h3 class="gn-speakers__title">Our Experts</h3>
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<span class="gn-speaker__name">Lora Thornton</span>
<span class="gn-speaker__role">Head of PR · Flaunt Digital</span>
<a href="https://www.linkedin.com/in/lora-thornton/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Sophia Stewart</span>
<span class="gn-speaker__role">Associate Director · Brazen PR</span>
<a href="https://www.linkedin.com/in/sophia-stewart-452a2564/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Victoria Tidmarsh</span>
<span class="gn-speaker__role">Head of Digital PR · Hatch PR</span>
<a href="https://www.linkedin.com/in/victoria-tidmarsh-a433a650/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<p class="gn-reveal">Moderated by <a href="https://www.linkedin.com/in/charlotte-e-kelly/"><strong>Charlotte Boerescu-Kelly</strong></a>, Head of Marketing, The GO Network.</p>
<p class="gn-reveal">This limited workshop session will allow you to ask key questions that shape the conversation. Register below to reserve your place.</p>
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<aside class="gn-related gn-reveal" data-auto="related-reading">
<div class="gn-related__label">Related reading</div>
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