<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089abe0e96144f39a2c78c_656638de52a692653baf71cf_Tone%2520of%2520Voice%2520101%2520-%25202024%2520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Tone of Voice 101 - Building and Reinforcing a Consistent Voice for your Brand</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>18 January 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 18 Jan 2024 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">As brand voice plays an increasingly vital role in attracting audiences, with <strong>34% of consumers</strong> highlighting a business' '<strong>distinct personality</strong>' as a key stand out feature, <strong>are you making the most out of your TOV?</strong></p> <p class="gn-reveal">In this virtual session, our experts discuss some of the <strong>practical challenges</strong> of implementing a specific brand voice, and <strong>what in-house teams need to consider before making any kind of shift</strong>, including how to frame your current brand TOV and the avenues you could explore to <strong>add real business value.</strong></p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On the agenda</div> <h4>What this session covers</h4> <ul> <li><strong>Why does your brand TOV matter?</strong> The changing nature of brand-audience relationships, and the ways your brand voice can impact your business</li> <li><strong>Assessing your approach.</strong> How to frame and evaluate the strength of your existing brand voice across different channels and audiences</li> <li><strong>Finding your voice.</strong> Practical considerations for strengthening your TOV, advice for internal roll-outs, and common pitfalls</li> <li><strong>Continuous improvement.</strong> Investing in maintaining your brand voice, measuring success, and next steps to take your brand voice to the next level</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Vaila Robertson</span> <span class="gn-speaker__role">Head of Strategic Planning · Kitchen</span> <a href="https://www.linkedin.com/in/vaila-robertson-76101718/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Alice Banham</span> <span class="gn-speaker__role">Senior Copywriter · IMA-HOME</span> <a href="https://www.linkedin.com/in/alice-banham-439844a3/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Nick Padmore</span> <span class="gn-speaker__role">Head of Language · Definition</span> <a href="https://www.linkedin.com/in/nick-padmore-0013059/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Steve Stokes</span> <span class="gn-speaker__role">Planning Partner · Dog Cat &amp; Mouse</span> <a href="https://www.linkedin.com/in/stephen-stokes-970a777/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This limited workshop session will allow you to ask key questions that shape the conversation, register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/tone-of-voice-101-building-and-enforcing-a-consistent-voice-for-your-brand" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Tone of Voice 101 - Building and Enforcing a Consistent Voice for your Brand</span> <span class="gn-related__excerpt">34% of consumers value distinct brand personality. Experts cover how to frame your current TOV, strengthen it across channels, and manage in</span> </a> </li> <li class="gn-related__item"> <a href="/articles/mastering-brand-voice---aligning-tone-with-market-success" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Mastering Brand Voice - Aligning Tone with Market Success</span> <span class="gn-related__excerpt">Experts break down why TOV matters, how consistent brand voice drives performance, and practical strategies for aligning tone across channel</span> </a> </li> <li class="gn-related__item"> <a href="/articles/from-bland-to-bold-how-tone-of-voice-drives-brand-recognition" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">From Bland to Bold: How Tone of Voice Drives Brand Recognition</span> <span class="gn-related__excerpt">Agency experts share frameworks for crafting a distinctive brand voice, keeping it consistent across every channel, and measuring its real i</span> </a> </li> <li class="gn-related__item"> <a href="/articles/round-up-5-common-mistakes-to-building-your-brands-online-reputation---and-how-to-tackle-them" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: 5 Common Mistakes to Building your Brand’s Online Reputation - and How to Tackle them</span> <span class="gn-related__excerpt">Agency experts pinpoint the costliest Digital PR pitfalls, from wrong influencer picks to internal resource gaps, and share how to fix each </span> </a> </li> </ul> </aside>