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<span class="gn-kicker"><span class="dot"></span>Event · Expression</span>
<h1 class="gn-title">TikTok & Emerging Social Platforms: How Your Brand Can Get Involved</h1>
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<strong>The GO Network</strong>
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<span>1 May 2025</span>
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<span>1 min read</span>
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<span class="gn-event-meta__label">When</span>
<span class="gn-event-meta__value gn-date">Thu, 1 May 2025 · 09:00</span>
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<span class="gn-event-meta__label">Where</span>
<span class="gn-event-meta__value">Online</span>
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<span class="gn-event-meta__label">Status</span>
<span class="gn-event-status gn-event-status--recording">Past · Recording</span>
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<p class="gn-lede gn-reveal">Join this session to hear from industry experts on what's working, what's not, and how to craft a strategy that delivers results.</p>
<p class="gn-reveal">Learn how to create engaging content, balance paid vs. organic reach, and avoid the common pitfalls brands face when entering new social spaces.</p>
<p class="gn-reveal"><strong>Duration: 1 Hour</strong></p>
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<div class="gn-callout__label">On the Agenda</div>
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<li><strong>The Rise of Emerging Platforms:</strong> Why TikTok, BeReal, and others are changing the game.</li>
<li><strong>Content That Works:</strong> How to create engaging, trend-driven content.</li>
<li><strong>Paid vs. Organic:</strong> Making the most of ad spend and viral reach.</li>
<li><strong>Success Stories:</strong> Brands that got it right (and how they did it).</li>
<li><strong>Avoiding Pitfalls:</strong> What brands need to know before diving in.</li>
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<div class="gn-callout__label">What this means for you</div>
<h4>Why Attend?</h4>
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<li><strong>Get expert insights</strong> into the future of social media marketing.</li>
<li><strong>Learn practical strategies</strong> to build an audience and drive conversions.</li>
<li><strong>Discover how brands</strong> are using TikTok and other platforms to their advantage.</li>
<li><strong>Engage in a live Q&A</strong> with social media specialists.</li>
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<h3 class="gn-reveal">Who Should Attend?</h3>
<p class="gn-reveal">Heads of Marketing & Digital Strategists, Social Media Managers & Content Creators, Brand Managers & Growth Marketers, and Anyone Looking to Explore New Social Media Opportunities.</p>
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<h3 class="gn-speakers__title">Speakers</h3>
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<span class="gn-speaker__name">Grace Warren</span>
<span class="gn-speaker__role">Social and Influencer Lead · Ponderosa Agency</span>
<a href="https://www.linkedin.com/in/grace-warren-295269101/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Chloe Johnston</span>
<span class="gn-speaker__role">Creative Brand Partnerships Director · Round.</span>
<a href="https://www.linkedin.com/in/chl%C3%B6e-johnston-bb5b80138/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<p class="gn-reveal">Missed it? Watch the full session playback <a href="https://www.thegonetwork.com/resources/playback-tiktok-emerging-social-platforms---how-your-brand-can-get-involved" target="_blank"><strong>here</strong></a>.</p>
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<aside class="gn-related gn-reveal" data-auto="related-reading">
<div class="gn-related__label">Related reading</div>
<ul class="gn-related__list">
<li class="gn-related__item">
<a href="/articles/playback-tiktok-emerging-social-platforms-how-your-brand-can-get-involved" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">Playback: TikTok & Emerging Social Platforms: How Your Brand Can Get Involved</span>
<span class="gn-related__excerpt">Agency experts break down how to build audiences and drive conversions on TikTok, BeReal, and beyond. Free playback for GO Network members.</span>
</a>
</li>
<li class="gn-related__item">
<a href="/articles/is-tiktok-right-for-your-brand-image" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">Is TikTok right for your brand image?</span>
<span class="gn-related__excerpt">Agency leaders weigh TikTok's reach, risks, and content demands to help you decide if the platform fits your clients' social strategy.</span>
</a>
</li>
<li class="gn-related__item">
<a href="/articles/round-up-organic-vs-paid-social-media-the-case-for-a-hybrid-approach" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">Round-up: Organic vs. Paid Social Media - The Case for a Hybrid Approach</span>
<span class="gn-related__excerpt">Agency experts break down how to balance organic reach and paid budgets, with a practical framework for integrating both to maximise ROI in </span>
</a>
</li>
<li class="gn-related__item">
<a href="/articles/round-up-getting-the-most-from-a-new-era-of-social-media" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">Round-up: Getting the Most from a New Era of Social Media</span>
<span class="gn-related__excerpt">Experts from Ponderosa, Genie Goals, and Leith share how to set objectives, prove organic ROI, and prioritise paid social for next year's ac</span>
</a>
</li>
</ul>
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