<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089abd50730aae34d1f41b_651d7edd19ccfa8b7ba0fa73_61978630d502441040fd929c_Blog%252520covers%252520(27)%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">The missing market: Including menopausal audiences for purposeful growth</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>2 December 2021</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 2 Dec 2021 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Gen M are looking to unite responsible brands, organisations and employers to improve the menopause experience, normalise the conversation, and prevent menopausal people from being overlooked, both inside and outside the workplace.</p> <p class="gn-reveal">In this session for internal and external communications teams, you'll learn why it matters, how to support menopausal audiences both inside and outside of your business, and what other brands are doing to lead the way.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Key points on the agenda:</h4> <ul> <li><strong>An introduction to Gen M</strong> with co-founder Sam Simister</li> <li><strong>Insights around the Menopause</strong> and why it is a taboo topic</li> <li><strong>How to support women in the workplace</strong> and lead the conversation</li> <li><strong>What brands are doing</strong> to support women going through the menopause</li> </ul> </aside> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/social-as-a-search-engine---finding-a-strategy-that-works-for-you" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Social as a Search Engine - Finding a Strategy that works for you</span> <span class="gn-related__excerpt">Consumers now search on TikTok, Pinterest, and Instagram. This workshop recording shows agencies how to build social SEO strategies across p</span> </a> </li> <li class="gn-related__item"> <a href="/articles/joining-the-dots-between-your-marketing-and-digital-strategies" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Joining the Dots Between your Marketing and Digital Strategies</span> <span class="gn-related__excerpt">Siloed tactics limit growth. Discover the blockers, frameworks, and case studies that help agency teams build a cohesive, high-performing in</span> </a> </li> <li class="gn-related__item"> <a href="/articles/how-to-create-effective-team-cultures-including-your-agencies" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">How to Create Effective Team Cultures – Including your Agencies</span> <span class="gn-related__excerpt">Stop treating agencies as service providers. These 7 strategies help align in-house and external marketing teams around shared values, behav</span> </a> </li> <li class="gn-related__item"> <a href="/articles/you-cannot-manufacture-community-you-either-earn-it-or-you-do-not" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">You Cannot Manufacture Community. You Either Earn It or You Do Not.</span> <span class="gn-related__excerpt">Brands that fake community get reach. Agencies that understand shared values and consistent delivery build advocacy customers own, not brand</span> </a> </li> </ul> </aside>