According to recent data mapping, there are now over 26,000 agencies in the UK. Standing out and winning the right kind of new business has never been harder or more important.

As one of the leading marketing intermediaries in the UK, and having run over 1,000 pitches over the past seven years, The GO Network has a unique, front line perspective on what truly drives success for agencies - from the first enquiry through to signed contracts and long term client relationships.

In this one hour virtual workshop, Gareth Oakley, CEO and Co-Founder of The GO Network, will deliver a practical and experience-led walkthrough of what successful agencies are doing differently.

From strengthening your new business structure, qualifying opportunities more effectively, and tailoring creds, to pitching confidently and closing deals with clarity, this session will give you the frameworks, tools and mindset shifts needed to win more of the work you actually want to win.

Whether you are a Founder, Managing Director, Commercial Lead or New Business Lead, this workshop is designed to help you refine your approach for 2026 and build a more consistent, profitable new business pipeline.

Who Should Attend

• Agency Founders and Owners
• Managing Directors and Commercial Leads
• New Business and Growth Leaders
• Anyone responsible for building and converting an agency new business pipeline

What We Will Cover:

• The Core New Business Flow Chart

  How to build a consistent, scalable new business engine covering enquiry channels, always on activity, effective tools, true source tracking, ownership and incentives.

• Prequalification

  How to score opportunities objectively and avoid the fame versus fortune trap so you only pursue work with real commercial value.

• Creds and Proposition

  How to build a compelling, tailored creds bank that shows authority, answers the challenge and brings your agency personality to life.

• Intro Calls, Pitches and Follow Ups

  How to run structured, confident conversations with clear agendas, the right people, strong closes and memorable follow ups.

• Proposals

  How to create focused, budget aligned proposals with clear delivery timelines and personalised teams that win client confidence.

• Contracts and Terms

  How to manage sign off processes, strengthen your terms and structure commercials that protect value and support upfront billing.

Format of the Session

This is a presentation led workshop that combines strategic insight with practical examples, guided frameworks and live commentary, with opportunities for questions throughout.

• Short scene setting on the state of the agency market and common new business pitfalls
• Walkthrough of the core new business framework and scoring approach
• Deep dive into creds, pitches, proposals and closing
• Key takeaways, Q&A and signposting to follow up resources

Why Attend Now

By the end of the session you will have a clear picture of where your current new business approach is strong, where it is leaking time and value, and what to change first in order to win more of the right opportunities in 2026.

Places are limited to keep the session practical and interactive. Reserve your spot to secure your place.