<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa6bcfeb6db60629b99e4d_6926d9393854fd1ba9df2b7d_The%2520Fundamentals%2520of%2520Agency%2520New%2520Business%2520for%25202026%2520-%2520Banner.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">The Fundamentals of Agency New Business for 2026</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>4 December 2025</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 4 Dec 2025 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Virtual</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">According to recent data mapping, there are now over 26,000 agencies in the UK. Standing out and winning the right kind of new business has never been harder or more important.</p> <p class="gn-reveal">As a leading marketing intermediary, with the experience of managing <strong>over 1500</strong> successful agency selection processes, The GO Network has a unique vantage point on the consistencies and best practise demonstrated by agencies who are winning at new business.</p> <p class="gn-reveal">In this one hour virtual workshop, <strong>Gareth Oakley, CEO and Co-Founder of The GO Network</strong>, will deliver a practical and experience-led walkthrough of what successful agencies are doing differently.</p> <p class="gn-reveal">From strengthening your new business structure, qualifying opportunities more effectively, and tailoring creds, to pitching confidently and closing deals with clarity, this session will give you the frameworks, tools and mindset shifts needed to win more of the work you actually want to win.</p> <p class="gn-reveal">Whether you are a Founder, Managing Director, Commercial Lead or New Business Lead, this workshop is designed to help you refine your approach for 2026 and build a more consistent, profitable new business pipeline.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">Who Should Attend</div> <h4>This workshop is built for agency leaders and new business teams.</h4> <ul> <li><strong>Agency Founders and Owners.</strong></li> <li><strong>Managing Directors and Commercial Leads.</strong></li> <li><strong>New Business and Growth Leaders.</strong></li> <li><strong>Anyone responsible for building and converting an agency new business pipeline.</strong></li> </ul> </aside> <h2 class="gn-reveal">What We Will Cover</h2> <h3 class="gn-reveal">The Core New Business Flow Chart</h3> <p class="gn-reveal">How to build a consistent, scalable new business engine covering enquiry channels, always on activity, effective tools, true source tracking, ownership and incentives.</p> <h3 class="gn-reveal">Prequalification</h3> <p class="gn-reveal">How to score opportunities objectively and avoid the fame versus fortune trap so you only pursue work with real commercial value.</p> <h3 class="gn-reveal">Creds and Proposition</h3> <p class="gn-reveal">How to build a compelling, tailored creds bank that shows authority, answers the challenge and brings your agency personality to life.</p> <h3 class="gn-reveal">Intro Calls, Pitches and Follow Ups</h3> <p class="gn-reveal">How to run structured, confident conversations with clear agendas, the right people, strong closes and memorable follow ups.</p> <h3 class="gn-reveal">Proposals</h3> <p class="gn-reveal">How to create focused, budget aligned proposals with clear delivery timelines and personalised teams that win client confidence.</p> <h3 class="gn-reveal">Contracts and Terms</h3> <p class="gn-reveal">How to manage sign off processes, strengthen your terms and structure commercials that protect value and support upfront billing.</p> <h2 class="gn-reveal">Format of the Session</h2> <p class="gn-reveal">This is a presentation led workshop that combines strategic insight with practical examples, guided frameworks and live commentary, with opportunities for questions throughout.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>A structured session from scene-setting to closing.</h4> <ul> <li><strong>Short scene setting on the state of the agency market and common new business pitfalls.</strong></li> <li><strong>Walkthrough of the core new business framework and scoring approach.</strong></li> <li><strong>Deep dive into creds, pitches, proposals and closing.</strong></li> <li><strong>Key takeaways, Q&amp;A and signposting to follow up resources.</strong></li> </ul> </aside> <h2 class="gn-reveal">Why Attend Now</h2> <p class="gn-reveal">By the end of the session you will have a clear picture of where your current new business approach is strong, where it is leaking time and value, and what to change first in order to win more of the right opportunities in 2026.</p> <p class="gn-reveal"><strong>Places are limited to keep the session practical and interactive. Reserve your spot to secure your place.</strong></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/the-fundamentals-of-agency-new-business-for-2026---february-session" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Fundamentals of Agency New Business for 2026 - February Session</span> <span class="gn-related__excerpt">Frameworks from 1,500+ selection processes show what winning agencies do differently. Master prequalification, creds, pitching, and proposal</span> </a> </li> <li class="gn-related__item"> <a href="/articles/upping-the-investment---how-to-get-buy-in-for-marketing-agency-support-from-your-c-suite-0n9gn" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Upping the Investment - How to Get Buy-in for Marketing Agency Support from your C-suite</span> <span class="gn-related__excerpt">Tie agency proposals to business goals and win C-suite approval faster. Agency leaders share proven tactics to unlock budget for external su</span> </a> </li> <li class="gn-related__item"> <a href="/articles/agency-growth-series-building-a-better-agency" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Agency growth series - Building a better agency</span> <span class="gn-related__excerpt">Now Next Why&#39;s former founders share diagnostics, end-to-end tools, and proven frameworks to unlock your agency&#39;s true business potential.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/how-to-run-a-healthy-agency-with-streamtime" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">How to Run a Healthy Agency with Streamtime</span> <span class="gn-related__excerpt">Streamtime shares practical frameworks for agency owners covering staff capacity, profitability tracking, and workplace culture to build a h</span> </a> </li> </ul> </aside>