Although ads are 'targeted' and designed to be something we're interested in, there are still so many brands and businesses vying for our attention in already-crowded social feeds. So, how can socials ads work for your brand and how can you best utilise platforms to promote your products?

Head of Paid Media, Adam, is here to give us some insight into the world of social media advertising and what works to get people to stop scrolling and visit your landing page.