<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ab980263ceab5d91459_6604022dccac0e813c582c85_PR%2520vs.%2520Brand%25202024%2520(1)%2520(1)%2520(1)%2520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">PR vs. Brand - Defining your Strategy in 2024</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>25 April 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 25 Apr 2024 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Building a strong brand is vital for any business looking to <strong>increase audience recognition</strong>, <strong>improve customer loyalty</strong>, and <strong>elevate brand awareness</strong> - but how do you define the right strategy for your business?</p> <p class="gn-reveal">In this virtual strategy workshop for in-house communications and brand leaders, our experts <strong>explore the evolving dynamics between PR and brand strategies</strong>, shedding light on how to frame and invest in both areas in a way that works for your business.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On the agenda</div> <h4>On the agenda:</h4> <ul> <li><strong>PR and Brand in context.</strong> The role of PR in your brand identity - and vice versa - in 2024, and the impact of changing audience behaviour on different businesses.</li> <li><strong>Framing your strategy.</strong> How to clarify resource, objectives, and tactics across different streams and stakeholders.</li> <li><strong>PR and Brand in harmony.</strong> The key considerations before investing in your own strategy, assessing your activation strategy, and final advice from our experts.</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Amanda Walls</span> <span class="gn-speaker__role">Director · Cedarwood Digital</span> <a href="https://www.linkedin.com/in/amandajwalls/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Chris Bosher</span> <span class="gn-speaker__role">Head of Strategy · Borne</span> <a href="https://www.linkedin.com/in/chris-bosher-13522649/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Christian James</span> <span class="gn-speaker__role">MD and Founder · IF.</span> <a href="https://www.linkedin.com/in/christian-james-74504b1/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Jen O'Grady</span> <span class="gn-speaker__role">Head of Agency · Democracy PR</span> <a href="https://www.linkedin.com/in/jenniferogrady/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Natasha Hill</span> <span class="gn-speaker__role">MD and Co-Owner · Bottle | Digital PR Agency</span> <a href="https://www.linkedin.com/in/natasha-hill-a1842156/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Heather Kenny</span> <span class="gn-speaker__role">Consumer Business Director · Tangerine PR</span> <a href="https://www.linkedin.com/in/heatherkenny2/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/differentiation-in-category-building-brand-recognition-in-2024" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Differentiation in Category - Building Brand Recognition in 2024</span> <span class="gn-related__excerpt">Six agency experts cover defining USPs, standing out in category, and measuring the long-term ROI of brand recognition strategies.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/101-ways-to-get-more-from-your-ppc-strategy-in-2024" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">101 Ways to Get More from your PPC Strategy in 2024</span> <span class="gn-related__excerpt">Avoid common PPC mistakes and unlock campaign insights that power SEO, brand awareness, and customer intelligence across your full agency of</span> </a> </li> <li class="gn-related__item"> <a href="/articles/investing-in-seo-finding-the-best-strategy-for-you" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in SEO - Building a Strategy that Works for Your Business</span> <span class="gn-related__excerpt">Experts from The GO Network break down how to frame capacity, prioritise the right tactics, and decide when to scale SEO spend without leavi</span> </a> </li> <li class="gn-related__item"> <a href="/articles/round-up-4-ways-to-maximise-brand-consideration-with-organic-and-paid-search" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: 4 Ways to Maximise Brand Consideration with Organic and Paid Search </span> <span class="gn-related__excerpt">Agency experts share four tactics to align SEO and PPC, target informational queries, and measure engagement at the consideration stage.</span> </a> </li> </ul> </aside>