<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ab909e56a5600b40d57_66f42d7e8781f13a4353b473_31st%2520October.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">PPC Success Blueprint: Strategies for Maximum ROI</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>31 October 2024</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 31 Oct 2024 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">In this virtual workshop, unlock the secrets to <strong>maximising ROI</strong> from your PPC campaigns with insights from industry experts.</p> <p class="gn-reveal">As brands increasingly invest in paid search and social advertising, the need for effective strategies to standout has never been more crucial. This session will equip you with practical techniques to optimise your PPC campaigns, increase conversions, <strong>and ensure every click drives value for your brand</strong>.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On The Agenda</div> <h4>What this session covers</h4> <ul> <li><strong>Maximising ROI.</strong> How to get the most out of your PPC budget and improve ad performance.</li> <li><strong>Data-Driven Optimisation.</strong> Leveraging data analytics and AI to refine your targeting and bidding strategies.</li> <li><strong>Case Studies from Top Brands.</strong> Learn from real-world examples of brands that have successfully driven significant ROI from PPC campaigns.</li> <li><strong>Best Practices for Ad Copy and Landing Pages.</strong> Creating PPC ads and landing pages that convert clicks into customers.</li> <li><strong>Emerging Trends in PPC.</strong> Stay ahead of the curve with the latest trends and technologies shaping the future of paid advertising.</li> </ul> </aside> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">Why attend?</div> <h4>What you'll take away</h4> <ul> <li><strong>Proven Strategies.</strong> Leave with actionable insights to improve your PPC campaign performance and drive higher ROI.</li> <li><strong>Expert Guidance.</strong> Hear from PPC professionals who have helped leading brands achieve impressive results.</li> <li><strong>Brand Success Stories.</strong> Get inspired by real-life case studies of brands optimizing their PPC campaigns for maximum impact.</li> <li><strong>Interactive Q&amp;A.</strong> Engage with experts during a live Q&amp;A session and get answers to your PPC-related questions.</li> <li><strong>Network with Peers.</strong> Connect with other marketers and brand managers to share experiences and solutions.</li> </ul> </aside> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">Who should attend?</div> <h4>This session is designed for</h4> <ul> <li><strong>Chief Marketing Officers (CMOs) and Senior Marketing Executives</strong> overseeing digital strategy.</li> <li><strong>Heads of Digital Advertising</strong> responsible for maximizing PPC ROI.</li> <li><strong>PPC Specialists</strong> and <strong>Digital Marketing Strategists</strong> driving campaign performance.</li> <li><strong>Entrepreneurs and Business Owners</strong> aiming to scale their businesses through paid traffic.</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Demi Reilly</span> <span class="gn-speaker__role">Digital Account Director · All Response Media</span> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">James Fisher</span> <span class="gn-speaker__role">Chief Strategy Officer · Harvest Digital</span> <a href="https://www.linkedin.com/in/james-fisher-7b674b5a/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Matt Cocking</span> <span class="gn-speaker__role">Head of Paid Media · Assisted</span> <a href="https://www.linkedin.com/in/mattcocking/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Jonathan Llewelyn</span> <span class="gn-speaker__role">Head of Paid Media · Arke</span> <a href="https://www.linkedin.com/in/jonathanllewelyn/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/how-integrated-ai-can-accelerate-your-brands-growth" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">How Integrated AI Can Accelerate Your Brand&#39;s Growth</span> <span class="gn-related__excerpt">Access this on-demand session covering AI tools, real-world case studies, and the key metrics agencies need to drive ROI and scale faster.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/optimising-search-synergy---integrating-paid-and-organic-strategies" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Optimising Search Synergy - 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