<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ab96d223ef978726316_67b7585ab9aa6a057d2cd443_29.05%2520-%2520podcasting%2520for%2520brands%2520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Podcasting for Brands: Hype or Growth Machine?</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>29 May 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 29 May 2025 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">With podcasting booming, more brands are launching their own shows - but does it really drive business growth? Or is it just hype?</p> <p class="gn-reveal">In this virtual session, our experts explore the growing popularity of podcasting amongst brands, the fundamentals of a successful approach to podcasting, along with tips to get the most from your strategy.</p> <p class="gn-reveal"><strong>Duration: 1 Hour</strong></p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On the Agenda</div> <h4>What the session covers</h4> <ul> <li><strong>The Role of Podcasting in Brand Growth.</strong> Is it a viable long-term strategy, or a content fad?</li> <li><strong>Creating a Branded Podcast That Stands Out.</strong> What makes a successful podcast, and how can brands approach production?</li> <li><strong>Measuring Success.</strong> Beyond downloads, the real KPIs for engagement and impact.</li> <li><strong>Distribution &amp; Promotion Strategies.</strong> How to get your podcast in front of the right audience.</li> <li><strong>Case Studies.</strong> Brands that have leveraged podcasting for measurable business results.</li> </ul> </aside> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">Why Attend?</div> <h4>What you'll take away</h4> <ul> <li><strong>Expert Insights.</strong> Learn from professionals who have built and scaled brand podcasts.</li> <li><strong>Data-Driven Approaches.</strong> Understand how to track and measure podcast performance.</li> <li><strong>Practical Strategies.</strong> Walk away with clear next steps on launching or improving your podcast.</li> <li><strong>Networking Opportunities.</strong> Connect with marketing professionals interested in audio content.</li> </ul> </aside> <h2 class="gn-reveal">Who Should Attend?</h2> <p class="gn-reveal">Brand &amp; Content Marketers · Growth &amp; Performance Marketers · Marketing &amp; Comms Teams Exploring Audio Content · Business Owners Looking to Build a Thought Leadership Platform</p> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Lyndon Nicholson</span> <span class="gn-speaker__role">CEO · Future Group</span> <a href="https://www.linkedin.com/in/lyndonnicholson/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Graham Reed</span> <span class="gn-speaker__role">Head of Business Creation · Ice Blue Sky</span> <a href="https://www.linkedin.com/in/graham-reed-6757861/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Becky Holland</span> <span class="gn-speaker__role">Founder and CEO · BH&amp;P</span> <a href="https://www.linkedin.com/in/rebeccaholland/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Missed it? Watch the full session playback <a href="https://www.thegonetwork.com/resources/playback-podcasting-for-brands---hype-or-growth-machine" target="_blank"><strong>here</strong></a>.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/playback-podcasting-for-brands-hype-or-growth-machine" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Playback: Podcasting for Brands - Hype or Growth Machine?</span> <span class="gn-related__excerpt">Agency experts break down budgets, production realities, and pitch strategies, so you can decide if podcasting belongs in your service offer</span> </a> </li> <li class="gn-related__item"> <a href="/articles/new-media-new-you-how-to-win-the-campaign-for-brand-visibility" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">New Media: How to Win the Campaign for Brand Visibility</span> <span class="gn-related__excerpt">UGC, podcasts, EGC, and influencer tactics unpacked in one hour. Walk away with ROI frameworks, real campaign case studies, and metrics that</span> </a> </li> <li class="gn-related__item"> <a href="/articles/how-can-you-revolutionise-your-brand-with-ux-web-development" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Revolutionise Your Brand with UX &amp; Web Development</span> <span class="gn-related__excerpt">Watch the recording: agency experts break down UX basics, web innovation, case studies, and how to measure ROI from your digital presence.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/investing-in-pr-finding-a-measurable-strategy-for-your-business" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in PR - Finding a Measurable Strategy for your Business</span> <span class="gn-related__excerpt">Experts from Whiteoaks, PR Agency One, and Impression break down how to measure PR ROI, fix common misconceptions, and make the case for sma</span> </a> </li> </ul> </aside>