<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ab82692f5486c2fb954_663cade0b3751d99417f4c4f_https___cdn.evbuc.com_images_754863669_513515530363_1_original.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Personalised Pathways: Navigating Pharmaceutical Marketing Challenges</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>13 June 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 13 Jun 2024 · 08:30</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">The Club Room at Soho House - 40 Greek Street, London, W1D 4EB</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Join Network members <a href="https://spaceandtime.co.uk/" target="_blank"><strong>Space &amp; Time</strong></a> for an insightful event exploring the power of personalisation in pharmaceutical marketing. From raising disease awareness, to promoting branded products and congress promotion, <strong>discover how tailored approaches can enhance the customer journey</strong> and drive engagement.</p> <p class="gn-reveal">We'll delve into the <strong> </strong>current barriers preventing true personalisation within the pharma industry and discuss practical solutions. As a marketing community, let's collaborate <strong>to find tangible and effective ways to overcome these challenges</strong> and unlock the full potential of personalised marketing in pharmaceuticals.</p> <div class="gn-agenda gn-reveal"> <h3 class="gn-agenda__title">Agenda</h3> <div class="gn-agenda__item"> <span class="gn-agenda__time">08:30</span> <div> <div class="gn-agenda__detail-title">Welcome, coffee/tea/water</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time">08:45</span> <div> <div class="gn-agenda__detail-title">Introductions: Name/Organisation/role</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time">09:00</span> <div> <div class="gn-agenda__detail-title">Breakfast served</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time">09:30</span> <div> <div class="gn-agenda__detail-title">Peer-to-peer discussion around key challenges, shared experiences and solutions.</div> <div class="gn-agenda__detail-meta">Until 10:30</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time">11:00</span> <div> <div class="gn-agenda__detail-title">Close.</div> </div> </div> </div> <h2 class="gn-reveal">Who should register their interest?</h2> <p class="gn-reveal">This roundtable is for pharmaceutical marketing leaders. This is a rare opportunity to engage with peers on the same journey, offering a meeting place to exchange insights, challenges, and strategies. The event promises to be a collaborative space for learning and growth.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>We welcome:</h4> <ul> <li><strong>Marketing Lead</strong></li> <li><strong>Omnichannel Lead</strong></li> <li><strong>Brand Directors</strong></li> <li><strong>Senior/Brand Manager/Lead</strong></li> <li><strong>Global/Regional Marketing Manager</strong></li> </ul> </aside> <p class="gn-reveal"><em>This event is hosted by a member of our Agency Network - to register for free, please visit the event page </em><a href="https://www.eventbrite.co.uk/e/personalised-pathways-navigating-pharmaceutical-marketing-challenges-tickets-890875832597?aff=oddtdtcreator" target="_blank"><strong><em>here</em></strong></a><em>, or submit the form to the right and we'll confirm your registration with the agency.</em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/round-up-in-house-agency-or-freelance---getting-the-best-from-your-marketing-budget" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: In-house, Agency, or Freelance – Getting the best from your marketing budget</span> <span class="gn-related__excerpt">Senior brand leaders share when to review your marketing resource mix and how to extract maximum value from agency, freelance, and in-house </span> </a> </li> <li class="gn-related__item"> <a href="/articles/round-up-6-ways-to-drive-differentiation-through-your-marketing-strategy" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: 6 ways to drive differentiation through your marketing strategy</span> <span class="gn-related__excerpt">Six agency leaders share how to identify your USPs, build brand recognition, and turn points of difference into a standout marketing strateg</span> </a> </li> <li class="gn-related__item"> <a href="/articles/roi-101-driving-buy-in-for-your-strategy-with-cross-team-collaboration" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">ROI 101 - Driving Buy-In for your Strategy with Cross-Team Collaboration</span> <span class="gn-related__excerpt">Senior marketing leaders share tactics for board approval, stakeholder engagement, and proving ROI across your organisation. 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