<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ab8262dab4bb85ab446_651d7edafcecef4c8cde2057_6347e1b8437345abea134acf_Event%252520Headers%252520-%252520August%252520and%252520September%252520(14)%252520(1)%252520(1)%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Organic Social 2023 - Trends and Opportunities for your Growth Strategy</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>24 November 2022</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 24 Nov 2022 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">With platforms like TikTok seeing growth rates over 100% in 2022 and a market that's more competitive than ever before, how do you keep your social strategy up to speed?</p> <p class="gn-reveal">In this briefing session for marketing leaders, our experts will share everything you need to make the most of organic social in 2023, from the most prominent trends, risks, and opportunities, to real-world examples of brands that are delivering incredible organic social growth to inspire your own strategy.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On the agenda</div> <h4>What this session covers</h4> <ul> <li><strong>Industry changes.</strong> The broader themes we're seeing across how audiences engage with organic social content, and what it means for different businesses.</li> <li><strong>Platforms.</strong> The latest updates to different algorithms and technical guidance for organic social growth, and guidance for best practise in 2023.</li> <li><strong>Risks and opportunities.</strong> The major risks, considerations, and advice for brands looking to drive engagement and interest with their social presence in the new year.</li> <li><strong>Q&amp;A with our experts.</strong></li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Amy Airey</span> <span class="gn-speaker__role">Communications Director · CreativeRace</span> <a href="https://www.linkedin.com/in/amyairey/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Emma Eden</span> <span class="gn-speaker__role">Senior Strategist · Finn</span> <a href="https://www.linkedin.com/in/emmaeden/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Fiona Leatt</span> <span class="gn-speaker__role">Social Strategist · krow group</span> <a href="https://www.linkedin.com/in/fionakateleatt/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Sarah Adams</span> <span class="gn-speaker__role">Head of Social · Visualsoft</span> <a href="https://www.linkedin.com/in/sarah-jayne-adams-4ab792100/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation, register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/round-up-organic-social-2023-trends-and-opportunities-for-your-growth-strategy" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: Organic Social 2023 - Trends and Opportunities for your Growth Strategy</span> <span class="gn-related__excerpt">Agency experts break down platform shifts, video best practices, and audience behaviour changes to sharpen your organic social growth strate</span> </a> </li> <li class="gn-related__item"> <a href="/articles/how-to-reach-your-audience-with-organic-content-in-2022-by-the-experts" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">How To Reach Your Audience with Organic Content In 2022: By the Experts</span> <span class="gn-related__excerpt">Agency experts from RICH, Punch Creative, and Curated break down algorithm shifts, the changing content funnel, and what your organic strate</span> </a> </li> <li class="gn-related__item"> <a href="/articles/is-tiktok-right-for-your-brand-image" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Is TikTok right for your brand image?</span> <span class="gn-related__excerpt">Agency leaders weigh TikTok&#39;s reach, risks, and content demands to help you decide if the platform fits your clients&#39; social strategy.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/cracking-the-algorithm-to-achieve-social-media-success" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Cracking the Algorithm to Achieve Social Media Success</span> <span class="gn-related__excerpt">Organic reach, paid strategy balance, and platform-specific tips for Instagram, TikTok, LinkedIn, and Facebook. See how top brands cracked t</span> </a> </li> </ul> </aside>