<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ab8efee1c152635efe2_651d7ed9440313ce1abd5b1b_617145eedf08adbc447ee7a7_Blog%252520covers%252520(21).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Offline to Online Tracking &amp; Attribution - Finding lost conversions</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>25 November 2021</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 25 Nov 2021 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Everyone focuses on driving leads into their business but not everyone tracks what happens to them from there. If you aren't confident that you're optimising your leads to drive conversion our call analytics and tracking partner E-Sales Hub will walk you through it.</p> <p class="gn-reveal">They'll show you how to analyse the journey of each lead and how to ensure you are maximising your media spend and are driving your leads to conversion as much as possible.</p> <p class="gn-reveal">Key points on the agenda:</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Key points on the agenda</h4> <ul> <li><strong>Maximise your media budget (and therefore return)</strong> by tracking which leads are converting.</li> <li><strong>Track what is happening to the leads you aren't converting</strong> to see what can be changed or optimised.</li> <li><strong>Highlight areas for improvement or wasted effort</strong> on your accounts.</li> <li><strong>Track &amp; align the work &amp; effort of multiple teams</strong> to ensure leads aren't falling through the cracks.</li> </ul> </aside> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/identifying-lost-opportunities-in-your-marketing-sales-process-with-call-analysis" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Spotlight: Tracking conversions and boosting your spend with Call360</span> <span class="gn-related__excerpt">Stop leads falling through the cracks. This Call360 session shows agency ops and sales leaders how to maximise media budget, track unconvert</span> </a> </li> <li class="gn-related__item"> <a href="/articles/finding-the-conversions-you-dont-know-youre-losing-with-sales-attribution" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Finding the conversions you don&#39;t know you&#39;re losing with sales attribution</span> <span class="gn-related__excerpt">This workshop with E-Sales Hub shows agencies how to track every lead, cut wasted media spend, and find the conversion gaps hiding in your p</span> </a> </li> <li class="gn-related__item"> <a href="/articles/using-analytics-and-tracking-to-increase-client-return-and-spend" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Using analytics and tracking to increase client return - and spend</span> <span class="gn-related__excerpt">eSales Hub shows agencies how to track every lead&#39;s journey, maximise media budgets, and deliver insights that strengthen client relationshi</span> </a> </li> <li class="gn-related__item"> <a href="/articles/upgrading-your-digital-systems-finding-a-strategy-that-works-for-you" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Upgrading your Digital Systems - Finding a Strategy that Works for You</span> <span class="gn-related__excerpt">Five experts reveal how to audit your current tech stack, align teams, and build a digital upgrade strategy that avoids the pitfalls most ag</span> </a> </li> </ul> </aside>