<div class="gn-article"><div class="gn-hero gn-reveal">
<div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ab7c4137169a2975144_651d7ed93338b1183c7db147_6241ac7ce14a9fbc423c9752_Event%252520Cover%252520Images%252520_%252520Scale_Marketing_Drive%252520(7).png" alt=""></div>
<div class="gn-hero__head">
<span class="gn-kicker"><span class="dot"></span>Event · Expression</span>
<h1 class="gn-title">Mutual Success: Getting the best from your Agency Relationships</h1>
<div class="gn-meta">
<strong>The GO Network</strong>
<span class="pip"></span>
<span>4 May 2022</span>
<span class="pip"></span>
<span>1 min read</span>
</div>
</div>
</div>
<div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block">
<span class="gn-event-meta__label">When</span>
<span class="gn-event-meta__value gn-date">Wed, 4 May 2022 · 09:00</span>
</div><div class="gn-event-meta__block">
<span class="gn-event-meta__label">Where</span>
<span class="gn-event-meta__value">Online</span>
</div><div class="gn-event-meta__block">
<span class="gn-event-meta__label">Status</span>
<span class="gn-event-status gn-event-status--recording">Past · Recording</span>
</div></div>
<div class="gn-body">
<p class="gn-lede gn-reveal">Finding a marketing agency that ticks all the boxes for your business needs can be overwhelming, from defining what you need in the first place to finding a partner that can embed into your existing business, in-house marketing teams are often left with that 'what if' feeling.</p>
<p class="gn-reveal">Are you getting the best value for your budget?</p>
<p class="gn-reveal">Is a better option out there?</p>
<p class="gn-reveal">In this session with senior marketing leaders, we'll share watertight strategies for making sure you're getting the best outcomes for every stage in the agency appointment process, from initial research to evaluating existing performance.</p>
<div class="gn-speakers gn-reveal">
<h3 class="gn-speakers__title">Speakers</h3>
<div class="gn-speakers__grid">
<div class="gn-speaker">
<div class="gn-speaker__info">
<span class="gn-speaker__name">Aaron Cole</span>
<span class="gn-speaker__role">CMO · THE OUT Powered by Jaguar Land Rover</span>
</div>
</div>
<div class="gn-speaker">
<div class="gn-speaker__info">
<span class="gn-speaker__name">Andrew Elder</span>
<span class="gn-speaker__role">Head of Brand · Policy Expert</span>
</div>
</div>
<div class="gn-speaker">
<div class="gn-speaker__info">
<span class="gn-speaker__name">Emily Vandervell-Thomas</span>
<span class="gn-speaker__role">Head of Marketing and Brand · Fasthosts</span>
</div>
</div>
<div class="gn-speaker">
<div class="gn-speaker__info">
<span class="gn-speaker__name">Phoebe Ashley</span>
<span class="gn-speaker__role">Senior Marketing Manager · Burger & Lobster</span>
</div>
</div>
</div>
</div>
<aside class="gn-callout gn-reveal">
<div class="gn-callout__label">What this means for you</div>
<h4>Key points on the agenda:</h4>
<ul>
<li><strong>Assessing your need.</strong> How to know when you should be outsourcing to an agency.</li>
<li><strong>Running an appointment.</strong> What to look out for & running an efficient, effective process.</li>
<li><strong>Metrics for performance.</strong> Benchmarking agency performance & addressing challenges.</li>
<li><strong>Mutual success.</strong> Advice for strengthening relationships with your agency partners.</li>
</ul>
</aside>
<h2 class="gn-reveal">Ahead of the Session</h2>
<p class="gn-reveal">This interactive conversation will allow you to ask key questions that shape the session, register below to reserve your place.</p>
</div></div>
<aside class="gn-related gn-reveal" data-auto="related-reading">
<div class="gn-related__label">Related reading</div>
<ul class="gn-related__list">
<li class="gn-related__item">
<a href="/articles/mutual-success-getting-the-best-from-your-marketing-agency-relationships" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">Mutual Success - Getting the Best from your Marketing Agency Relationships</span>
<span class="gn-related__excerpt">Senior marketing leaders share how to outsource smarter, run tighter appointments, and benchmark agency performance for stronger, mutual res</span>
</a>
</li>
<li class="gn-related__item">
<a href="/articles/how-to-find-and-work-with-marketing-agencies-for-better-client-agency-relationships" class="gn-related__link">
<span class="gn-related__category">Growth</span>
<span class="gn-related__title">How to Get the Best from Your Marketing Agency Relationships</span>
<span class="gn-related__excerpt">Senior marketing leaders share how to search, appoint, and evaluate agencies, so you avoid the common pitfalls and build partnerships that d</span>
</a>
</li>
<li class="gn-related__item">
<a href="/articles/round-up-in-house-agency-or-freelance---getting-the-best-from-your-marketing-budget" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">Round-up: In-house, Agency, or Freelance – Getting the best from your marketing budget</span>
<span class="gn-related__excerpt">Senior brand leaders share when to review your marketing resource mix and how to extract maximum value from agency, freelance, and in-house </span>
</a>
</li>
<li class="gn-related__item">
<a href="/articles/share-your-expertise-panel-opportunity-20th-november-2025" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">Share your Expertise: Panel Opportunity 20th November 2025</span>
<span class="gn-related__excerpt">Senior agency leaders wanted for The GO Network's Nov 2025 virtual panel on rebuilding trust, transparency, and performance in influencer ma</span>
</a>
</li>
</ul>
</aside>
.svg){kind=icon}
.png)
.png)
.png)
